Pippit

What's Pippit?

Pippit is an AI marketing content creation platform launched by CapCut, a subsidiary of ByteDance, designed for e-commerce and marketing. It can quickly generate high-quality videos and images, and supports one-key intelligent film, AI digital human video, AI image editing and other functions to meet the needs of e-commerce display and social media promotion. The platform has built-in rich material library, provides multi-language support, adapts to multi-platform publishing, and is equipped with data analysis tools to optimize the creation of Pippit, which is simple to operate, requires no technical background, and can be used in multiple terminals. Pippit is easy to use, requires no technical background, and can be used on multiple terminals. It is used in the fields of e-commerce marketing, personalized short videos, advertisement production, and multi-language teaching, which helps creators produce efficient outputs and improve marketing effects.

Pippit's main features

• Generate marketing videos with one clickPippit AI can automatically generate various styles of marketing videos by inputting product links or uploading images/video clips, and supports a wide range of video templates and scenarios to meet the publishing needs of different platforms.
• Batch generate professional product images: It can batch generate product photos suitable for e-commerce platforms, support background removal, one-click beautification and other functions, and provide poster generation tools.
• AI Script Generator: Automatically generate video scripts or ad copy based on keywords or product descriptions entered by users, reducing copywriting time.
• Digital people (AI avatars and voices): Provides a wide range of realistic AI digital human images with support for multilingual speech generation and lip synchronization to generate multilingual versions of videos for product introductions, social media content, or virtual anchor videos.
• Extensive commercial template library: Provides a large number of pre-licensed commercial video templates, image templates, design elements and audio resources covering a wide range of industries and scenarios. Users can customize templates through drag-and-drop editing interface to quickly generate branded content.
• Content pre-setting: Users can create social media content ahead of time and set posting times to automatically post to multiple platforms such as TikTok, Instagram, Facebook and more.
• Multi-account management: Supports simultaneous management of multiple social media accounts, simplifying the cross-platform publishing process.
• Shoppable Content: Posting content with embedded product links allows viewers to jump directly from the video or image to the purchase page, boosting conversion rates.
• Data analysis and content optimization: Provides content performance analytics tools that track metrics such as views, interactions, and conversions for videos and images, with AI insights to analyze which content is more popular with viewers and help users optimize their content strategy.
• Quick Clip: Speed up video editing with direct text, transcription and editing.
• AI Shadow: Add realistic shadows and lighting to goods to increase their realism.
• Poster Design: Easily create AI promotional posters for your merchandise.
• decontextualize: Remove picture backgrounds instantly with one click.
• AI Models: Use AI models to showcase garments for an immersive fitting experience.

Pippit official website address

Official website address: https://pippit.capcut.com/

How to use Pippit

• Register & Login: Visit Pippit's official website and click on "Get Started for Free" in the upper right corner to register, or simply log in to an existing account.
• Select Function ModuleAI Video Generation", "Graphic Design", "Copywriting Assistance", etc. can be selected according to your needs.
• Video ProductionYou can upload product images or videos, or enter product links and keywords. If you choose "Video Generator", you can paste the product link in the top space or add media files from your device.
• Image Generation: Upload a base image or enter a relevant description.
• Customized settings
  • Video Style: Choose the style of the video, add background music, choose a digital persona, etc.
  • Video Information: Add information such as theme, description, logo, brand and category.
  • Media Additions: Upload images and videos of your products, or get AI-recommended media.
  • Product Description: Add a description of the product highlights.
  • Video Type: Choose between "Auto Match" or "Select Preferred Type and Script", which has six different video scripts to choose from.
  • Video Settings: Choose avatar, vocal, aspect ratio, language, movie length, etc.
• Generate & Preview: Click on the "Generate" button and Pippit AI will generate the content based on the inputted material and settings. Once generated, the user can preview the effect and adjust the details as needed.
• One Click Publishing: Post the generated content directly to social media platforms such as TikTok, Instagram, and more.
• Save to asset library: Save the generated content to the asset library for subsequent use.

Pippit's Product Advantages

• Automation and Multi-Platform Publishing: Users can create content ahead of time and set publishing times to automatically post to multiple platforms such as TikTok, Instagram, Facebook, etc., easing the burden of daily updates.
• Multi-account management: Supports simultaneous management of multiple social media accounts, simplifying the cross-platform publishing process.
• Data Analysis Optimization: Provides content performance analytics tools that track metrics such as views, interactions, and conversions for videos and images, and helps users optimize their content strategy by using AI insights to analyze which content is more popular with viewers.
• A/B testing: Supports A/B testing of different versions of a video or image to find the best performing footage.

Pippit's application scenarios

Pippit's application scenarios include: e-commerce marketing, merchants can quickly generate merchandise display videos and images, supporting one-click synchronization to Shopify, TikTok Shop and other e-commerce platforms. Personalized short video production, creators can use AI avatars to produce personalized short videos, combined with templates to quickly generate content suitable for Instagram Reels or TikTok, attracting fan interaction. Advertising video and poster production, enterprises can produce professional advertising videos and posters for online promotion or offline activities, reducing outsourcing costs. Multi-language teaching videos, training organizations can use AI avatars to generate multi-language teaching videos to quickly reach a global audience, suitable for online courses or brand promotion.