
What's Creative on Ant?
Ant on Creative is an AI intelligent marketing design platform launched by Alipay, which helps merchants quickly generate high-quality marketing materials through AI technology. It integrates core functions such as AI marketing diagram generation, poster production, and image optimization, and provides 20,000+ free commercial materials. The platform supports a variety of design styles and is suitable for a variety of scenarios such as e-commerce, brand promotion and daily marketing. It is equipped with AI image processing tools, such as smart cropping and smart keying, which can improve the quality of materials. Merchants can quickly generate posters, banners and other content through spoken descriptions.

Key Features of Ant on Creative
- AI merchandise graphic design: Based on big data and AIGC technology, it generates high-conversion merchandise marketing maps in one click and supports multiple styles to meet the needs of different scenarios.
- AI Poster Generation: Built-in more than 1,000 selected templates, you can generate and freely edit daily marketing posters with one click, adapting to online and offline activities.
- AI image processing: Intelligent cropping and intelligent keying help users quickly process pictures and improve the quality of materials.
- Improved picture quality, intelligent edge expansion: Optimize image clarity and color for more professional design work.
- Creative Copilot: It comes with an AI creative editor, a drawing smart body that assists in creating images and a copywriting smart body that generates creative copy.
- Creative Insight: Based on the actual placement effect of the massive product map, it provides optimization suggestions for merchants to improve business results.
- Free Commercial Material: Provides over 20,000 free commercially available, high-quality materials covering a wide range of core industries.
- Copyrighted material: Provide 20,000+ copyrighted materials, users can use them directly without worrying about copyright issues.
- AI Style Training: Users can upload 20 images to get a personalized and exclusive style model to enhance brand visual consistency.
- Venn diagram, line drawing coloring: Provide cutting-edge design tools and experimental features to meet different needs.
- Support for spoken descriptions: Users can quickly generate posters, banners, and other content with spoken descriptions, lowering the threshold for AI use.
Ant on Creative official website address
Official website address: https://idesign.alipay.com/
How to be creative with Ant
- Apply for internal test qualification
- Official website applicationVisit the official website of "Creative on Ant", log in with your Alipay account, click the "Apply for Internal Test" button on the homepage, complete the application form and wait for the official review and approval.
- Little Red Book ApplicationSearch and follow the official Xiaohongshu account of "Ant on Creative" to get the exclusive beta invitation code by comment or private message.
- Routine Operation Procedure
- Create or select a project typeAfter entering the platform, you can specify the type of project, such as making merchandise marketing charts or planning promotional programs, etc., and the platform will guide you into the corresponding operation process.
- Select creative direction or input requirementsWhen using the idea generation function, such as generating advertisement copy, you need to input key information such as product features, target audience, copy style preference, etc. When creating marketing graphics, you need to select the image style or input ideas.
- Creating with AI functions: Producing posters can pick built-in templates for editing, modifying size and content; processing pictures can be selected in the AI image processing function for the corresponding operation; when using AI-enhanced dialogues to generate pictures, the tool can be informed of the picture content directly with spoken descriptions; the materials in the library can be called upon to enrich the creative content.
- Optimize with Creative InsightsAfter merchants upload marketing materials, the platform's creative diagnostic model will analyze and evaluate the materials and give optimization suggestions, and merchants can modify and improve the content according to the suggestions to improve the placement conversion rate.
Product Advantages of Ant on Creative
- Variety of design styles: Support a variety of design styles, such as Q cute and lovely, cool and fashionable, refreshing and simple, big brand texture, etc., to meet the needs of different industries and scenarios.
- Efficient Content Generation: It can quickly generate advertising copy, marketing plan, creative design ideas, etc., helping users to produce a large amount of high-quality creative content in a short period of time.
- Industry-specific templates: Provide exclusive design templates for different industries (e.g. e-commerce, advertising, media, etc.) to meet the design specifications and aesthetic requirements of each industry.
- Creative Diagnosis and Recommendations: Based on the actual placement effect of the massive product map, it provides optimization suggestions for merchants to help improve the marketing effect.
- Data-driven insightsBased on big data analysis technology, it provides users with personalized creative trend insights and user feedback analysis, helping to grasp the market dynamics.
- Deep integration with Alipay ecosystem: As the creative platform of Ant Group, it is deeply integrated with a wide range of Alipay's products and services, providing a unique advantage for creative design in the field of financial technology.
Creative application scenarios on Ant
Creative application scenarios on Ant include: marketing poster creation, in e-commerce promotions, based on rich poster templates and intelligent design features, merchants can create attractive marketing posters according to the theme and style of the event. Social media content creation, helping marketers quickly generate graphic content that matches the brand tone, including graphic posts and video covers on Weibo, Xiaohongshu, Instagram and other platforms. Product packaging design, helping small and micro enterprises to quickly generate packaging design that meets product characteristics and market demand, and enhance the market competitiveness of their products. Interface design and brand image design, providing interface design and brand image design support for financial products to ensure that the design works meet the professionalism and safety requirements of the financial industry
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