185 Real-World Generative AI Use Cases from Leading Global Organizations (Google's AI Solutions)

Showcase how top companies, governments, researchers and startups are utilizing Google's AI solutions to enhance their work.

This post was originally published on Transform with Google Cloud Blog. First released on April 12, 2024; latest use case updated on September 24, 2024 .

Since generative AI was first Captured the world's attention Since then, there has been a lot of discussion about where exactly this new technology is best suited to be applied. While we've all enjoyed those early funny conversations and clever limericks, we've quickly discovered that many of the The biggest AI opportunities are clearly emerging in the enterprise, in government, and in exciting new companies.

When we're in the Google Cloud Next '24 When we first published this article during the period, we showcased 101 best use cases selected from hundreds of campaigns. Now, as customers around the world continue to Putting generative AI into practiceWe have added 84 new cases.

[If you've visited this article before, you can find the latest use cases at the top of each section.]

In just a few months, organizations have gone from using AI to answer questions, to using AI to make predictions, to the use of generative AI agents.AI agents are unique in that they can take action to achieve a specific goal, whether it's guiding a shopper to find the perfect shoes, helping an employee to find the right health benefits, or supporting caregivers in smoother patient handoffs during a shift change.

Working with our clients, we continue to hear that their teams are increasingly focused on improving productivity, automating processes, and modernizing the customer experience. These goals are now being realized through the AI agents they have developed in six key areas: customer service, employee empowerment, code creation, data analytics, cybersecurity, and creative ideation and production.

Today, hundreds of Google Cloud customers have put AI agents and generative AI solutions into real-world business applications and are using them globally - many of which have seen A real return on investment. They rely on Google Cloud technologies, including our AI infrastructure, Gemini models, Vertex AI platform, Google Workspace, and Google Distributed Cloud.

Here's a snapshot of how 185 industry leaders are utilizing AI today, demonstrating how the future will be transformed through these real-world use cases.

Similar to good sales and service agents, customer agents are able to listen carefully, understand your needs, and recommend the right products and services. They work seamlessly across multiple channels such as the Web, mobile devices, and point of sale, and can also be integrated into the product experience through voice and video.

1. Alaska Airlines Natural language search is being developed to provide an AI-powered conversational experience similar to interacting with a knowledgeable travel agent. The chatbot is designed to simplify travel bookings, enhance the customer experience and strengthen the brand image.

2. Bennie Health Uses Vertex AI to power its innovative employee health benefits platform, delivering actionable insights and streamlining data management to improve efficiency and decision-making for employees and HR teams.

3. Beyond 12, a tech-driven nonprofit focused on student empowerment, has developed an AI-powered college tutor to provide first-generation college students with a scalable tutoring service that can be used via text, apps, and the web.

4. CareerVillage An app called Coach is being built to empower job seekers, especially young people from disadvantaged backgrounds, to be supported in their career readiness; the app already has 35 career development activities, with the goal of growing to more than 100 by next year.

5. Character.ai Built its immersive conversation platform using the full stack of Google Cloud AI services, including services for model training and day-to-day operations, enabling it to manage terabytes of conversational content every day without interruption.

6. Click Therapeutics developed prescription digital therapies for the treatment of diseases. Its clinical operations team utilizes Google Workspace's Gemini functionality that translates complex operational data into actionable insights, enabling rapid identification of ways to streamline the patient experience in clinical trials.

7. Formula E It is now possible to summarize two hours of race commentary into a two-minute podcast that supports any language and incorporates driver data and season story lines.

8. General Motors 's OnStar has added new AI features, including a virtual assistant powered by Google Cloud's conversational AI technology that better recognizes the speaker's intent.

9. Indonesia's super app Gojek Launched "Dira by GoTo AI", an Indonesian-language AI voice assistant integrated into the GoPay service, which allows customers to use voice commands instead of typing and scrolling, simplifying tasks such as paying bills and transferring funds.

10. GroupBy an e-commerce service provider, developed an AI-first search and discovery platform powered by Vertex AI Search for Retail. The solution is designed to optimize revenue, strengthen brand loyalty, and drive sales growth for B2C and B2B retailers.

11. Hotelplan Suisse built a chatbot trained on its travel expertise that can answer customer queries in real time, and plans to create travel content using generative AI.

12. Justicia Lab An AI-driven assistant is being developed to streamline the legal process for asylum seekers and immigrants. Users simply upload a photo of a legal letter or document to extract valuable information and receive personalized guidance and advice on next steps.

13. Mercado Libre has introduced semantic search to its digital shopping platform, utilizing AI embedding technology from the Vertex AI Agent Builder to dramatically improve product recommendation and discovery capabilities, serving more than 200 million consumers across Latin America.

14. Motorola s Moto AI helps smartphone users unlock new heights of productivity, creativity and entertainment with Gemini and Imagen technologies, offering features such as conversation summarization, notification summarization, image generation and natural language search - all based on Google Search for reliable response.

15. mRelief Developed an AI chatbot accessible via text message to streamline the application process for the U.S. SNAP food assistance program, where users can get easy-to-understand eligibility information and immediate help in minutes, rather than waiting days.

16. Personal AI Provides a "personal language model" that uses only personal or branded data, giving users control and ownership over how that data is used. Creates a responsive and interactive messaging experience based on the user's data, facts and opinions, helping people to be more productive and deepen relationships.

17. PODS Collaborated with ad agency Tombras to create "The World's Smartest Billboard" with Gemini - a truck ad campaign that adapts to every New York City neighborhood in real time based on data, reaching All 299 neighborhoods were covered in just 29 hours, creating more than 6,000 unique headlines.

18. Quora developed PoeIt's a generative AI platform that lets users explore and chat with a wide range of AI-powered bots, including Gemini, Anthropic's Claude, Meta's Llama and Mistral of Large 2 - many of which are hosted on Google Cloud infrastructure built specifically for AI.

19. ScottsMiracle-Gro Built an AI agent on Vertex AI to provide consumers with personalized gardening advice and product recommendations.

20. Snap U.S. users were 2.5x more engaged with My AI after deploying Gemini's multimodal capabilities in its "My AI" chatbot.

21. Tabiya built a conversational interface called Compass to help young people find employment opportunities; the platform asks questions and requests information, taps into a user's skills and experience, and matches them with suitable positions.

22. Telecom Italia (TIM) Implemented a Google-powered voice assistant to handle a high volume of incoming customer calls, increasing the efficiency of 20%.

23. UPS Capital Launched DeliveryDefense Address Confidence, which uses machine learning and UPS data to provide shippers with a confidence score to help them determine the likelihood of a successful delivery.

24. Volkswagen of America A virtual assistant has been built into the myVW app, where drivers can explore the owner's manual and ask questions such as "How do I change a tire?" or "What does this digital cockpit light mean?" Users can also use Gemini's multimodal capabilities to view information and context about the indicators by simply pointing their smartphone camera at the dashboard.

25. ADT is developing a customer agent to help its millions of customers select, order and set up home security systems.

26. Alaska Airlines is leveraging advanced AI technology to develop personalized travel search experiences, create hyper-personalized recommendations, engage customers early and foster loyalty with AI-generated content.

27. Best Buy A Gemini-powered generative AI virtual assistant that troubleshoots products, reschedules order deliveries, manages Geek Squad subscriptions, and more is scheduled to launch this summer; in-store and digital customer service associates will also have access to generative AI tools to better assist customers.

28. Central Texas Regional Transportation Authority Vertex AI is being used to modernize transportation operations to make journeys smoother and more efficient.

29. Etsy Optimize its search recommendation and advertising models with Vertex AI training to provide better product recommendations to buyers and help sellers grow their business.

30. Intercontinental Hotels and Resorts Group (IHG) is building a generative AI-powered chatbot to help guests easily plan their next vacation directly within the IHG One Rewards mobile app.

31. Netherlands International Group (ING Bank) Aiming to deliver an exceptional customer experience, a generative AI chatbot was developed to help employees enhance self-service capabilities and improve the quality of answers to customer queries.

32. One of the largest retailers in Brazil Magalu**, puts customer service at the center of its AI strategy, including using Vertex AI to create "Lu's Brain," an interactive conversational agent for Lu. Lu is a popular brand image for Magalu (the 3D bot has 14 million followers on TikTok and Instagram). Lu is a popular brand image for Magalu (the 3D robot has over 14 million followers on TikTok and Instagram).

33. Mercedes-Benz will infuse e-commerce capabilities into its online storefronts through an intelligent sales assistant powered by generative AI. Mercedes also plans to expand its use of Google Cloud AI in call centers and leverage Vertex AI and Gemini personalized marketing campaigns.

34. Oppo/OnePlus is integrating Gemini models and Google Cloud AI into its phones to deliver innovative customer experiences, including news and audio recording summaries, AI toolkits and more.

35. Samsung Deploying Gemini Pro and Imagen 2 to their Galaxy S24 smartphone allows users to enjoy amazing features such as text summarization, organization and magic image editing.

36. Minnesota Department of Driver and Vehicle Services Helps non-English speakers obtain driver's licenses and other services through two-way real-time translation.

37. Pepperdine University Students and faculty with multiple language speakers can benefit from real-time translation of subtitles and notes through Gemini in Google Meet.

38. Sutherland A leading digital transformation company focused on combining human expertise with AI, including augmenting its customer-facing teams by automatically displaying suggested responses and automating insights in real time.

39. Target Use Google Cloud to deliver AI solutions for the Target app and Target.com, including personalized Target Circle offers and Starbucks curbside pickup.

40. Tokopedia, Indonesia's leading e-commerce company, is using Vertex AI to improve data quality and increase the number of unique products sold by 5%.

41. United States News and World Report (US News) After implementing Vertex AI Search, key metrics such as click-through rates, time-on-page, and page traffic all saw double-digit increases.

42-45. Intesa Sanpaolo,Macquarie Bank cap (a poem) Scotiabank (Canada) is exploring the potential for generative AI to transform the way we live, work, bank and invest, and in particular how this new technology can improve productivity and operational efficiency in the banking industry.

Employee agents help employees be more productive and collaborate better. These agents can streamline processes, manage repetitive tasks, answer employee questions, and edit and translate important communications.

46. 2bots Providing technology solutions such as chatbots and virtual agents built with Google Cloud AI; these intelligent chatbots and content generation tools are changing the way companies interact with their customers.

47. Augment is building an AI personal assistant that offers enhanced note-taking capabilities and gathers information from your apps, including calendar, email, text, and social media, enabling users to find personal information and keep their lives organized more quickly and easily.

48. Bayes Impact Building AI products that support nonprofits, its flagship CaseAI product is a digital case manager that integrates with an NGO's current systems to add intelligence to the development of action plans tailored to a beneficiary's unique history; saving an average of 25 hours of work per week.

49. Bell Canada Built a customizable call center solution for its business client that provides AI-driven agents to handle calls and Agent Assist, which listens while human agents are online, providing recommendations and sentiment analysis.AI saved the client $20 million in operations.

50. Best Buy Using Contact Center AI to generate conversation summaries in real time has allowed human agents to focus fully on understanding and supporting customers, reducing average call time and post-call work time by 30 to 90 seconds. Both customers and agents report increased satisfaction.

51. Camanchaca a Chilean seafood company, developed the Elon Virtual Assistant, which in just six weeks improved the efficiency of Camanchaca's customer service interactions through digital channels.

52. Certify OS is automating the credentialing, licensing and monitoring of healthcare providers, reducing the burden of time-consuming and siloed information processes.

53. Mark Cuban's Cost Plus Drugs With extensive use of Gemini for Google Workspace, it is estimated that employees save up to 5 hours per week with Gmail's AI capabilities alone.Gemini also streamlines time-consuming manual processes with AI-generated transcriptions and automated formatting for uses such as drug lab results or FDA compliance documentation.

54. Dun & Bradstreet Gemini was used to build an email generation tool to help salespeople create customized, personalized communications for their research services. The company also developed an intelligent search function to help users with complex queries, such as "Find all ESG-rated companies in the region.

55. english soccer league Vertex AI is being used to train FA's historical and current scouting reports to turn them into succinct summaries that will help the Nationals identify future talent.

56. Fireflies.ai Meetings, recordings and other voice conversations can be transcribed, summarized and analyzed to save time and improve collaboration and information sharing among teams.

57. Fluna a pan-African digital services company that uses Vertex AI, Document AI, and Gemini 1.5 Pro to automate the analysis and drafting of legal agreements with a data extraction accuracy of 92% while ensuring the security and reliability of sensitive information.

58. Hemominas the largest blood bank in Brazil, partnered with Xertica to develop an omnichannel chatbot for finding and scheduling donors, streamlining the process and increasing efficiency. By attracting more donors and optimizing blood supply management, the AI solution is expected to save 500,000 lives annually.

59. Hiscox Created the first AI-enhanced underwriting model using BigQuery and Vertex AI to automate and accelerate quoting of complex risks for insurers, reducing time from three days to minutes.

60. LiveX AI Offering AI agents that rapidly enhance product education, increase customer conversions, reduce churn, and provide personalized customer support, the goal is to provide everyone with a seamless VIP experience throughout every aspect of the customer journey.

61. Opportunity@Work Generative AI is being applied to expand a suite of software tools and APIs that help employers identify "STAR" candidates - people who have gained their skills through alternative pathways such as community colleges, military service, and on-the-job experience - to help fill jobs in tight markets and expand employment opportunities. expand employment opportunities.

62. Quantum Metric Launched Felix AI powered by Gemini Pro to streamline digital analytics and decision making Felix AI automatically summarizes a user's web or mobile device session and consolidates the most important moments into short, easy-to-read summaries for customer service agents.

63. Randstad a large HR services and talent provider, is using Gemini for Workspace across its organization to transform work culture, promote a more culturally diverse and inclusive work environment, and achieve a double-digit reduction in sick days.

64. Sprinklr Integrating Sprinklr AI+ into its unified customer experience management platform gives brands the power of generative AI for customer service, insights, social media management, and marketing with built-in enterprise-grade governance, security, and data privacy protection.

65. Thomson Reuters Added Gemini Pro to its suite of approved large language models for employee use; its 2 million Token The context window makes some tasks up to 10 times faster and allows you to work on an entire document in context.

66. Warner Bros. Discovery Built an AI subtitling tool using Vertex AI that reduced overall cost by 501 TP3T and reduced time spent manually adding subtitles by 801 TP3T without using machine learning.

67. United States Air Force Built a new proof-of-concept portal for searching, browsing, and reading electronically published PDF documents within a 90-day deadline, a process that leveraged the pre-built tools and speed of Vertex AI Search and Conversation.

68. Avery Dennison Leverage generative AI to empower employees to collaborate securely, flexibly and without boundaries to increase productivity and drive growth.

69. Bank of New York Mellon A virtual assistant was built to help employees find relevant information and answer their questions.

70. Bayer is building a radiology platform that assists radiologists with data analytics, intelligent searches, and creating documentation that meets the medical requirements needed for regulatory approval. The biotech company is also utilizing BigQuery and Vertex AI to more efficiently develop additional digital health solutions and medications.

71. Bristol-Myers Squibb is using Vertex AI and Google Workspace to transform the documentation process for its clinical trials. Documentation that used to take weeks is now completed in minutes for the first draft.

72. BenchSci Developed generative AI solutions to help scientists understand the complex connections in biological research, saving time and financial resources and ultimately getting new drugs to patients faster.

73. Cintas An internal knowledge center is being developed using Vertex AI Search for customer service and sales teams to easily find critical information.

74. Covered California Document AI is being used to improve the consumer and employee experience by automating part of the documentation and verification process when residents apply for insurance.

**75. Dasa, Brazil's largest medical diagnostics company, is helping doctors detect relevant findings in test results more quickly.

76. DaVita Transform renal care with DocAI and Healthcare NLP, including analyzing medical records, discovering key patient insights, and reducing errors.AI enables physicians to focus on personalized care and significantly improve the quality of healthcare delivery.

77. Discover Financial Helps its 10,000 contact center representatives search for and synthesize detailed policy and procedure information during calls.

78. HCA Healthcare is testing Cati, a virtual AI nursing assistant that helps ensure continuity of care, especially when one shift of care ends and another begins. They're also using generative AI to improve time-consuming task processes, such as clinical documentation, allowing physicians and nurses to focus more on patient care.

79. Home Depot An app called Sidekick was developed to help store employees manage inventory and keep shelves stocked; notably, visual models help employees prioritize which actions to perform.

80. Los Angeles Rams AI technology is being utilized in everything from content analysis to player selection.

81. McDonald's will utilize data, AI and edge technologies across its thousands of restaurants to implement innovations faster and enhance employee and customer experiences.

82. Pennymac one of the nation's leading national mortgage lenders, is using Gemini across multiple teams, including Human Resources, where Gemini helps them accelerate the recruiting, hiring, and onboarding process for new employees in Docs, Sheets, Slides, and Gmail.

83. Robert Bosch GmbH (Robert Bosch)As the world's largest automotive supplier, the company is revolutionizing the marketing process with generative AI-driven solutions that streamline processes, optimize resource allocation, and increase efficiency across more than 100 decentralized departments.

84. Symphony, a communications platform for the financial services industry, uses Vertex AI to help finance and trading teams collaborate across multiple asset classes.

85. Uber Use AI agents to help employees be more productive, save time, and work more efficiently. For customer service representatives, they've introduced new tools that summarize communications with users and even show the context of previous interactions, allowing frontline employees to provide more helpful and efficient service.

86. U.S. Dept. of Veterans Affairs AI is being used on edge devices to improve cancer detection for service members and veterans. Augmented Reality Microscopy (ARM) has been deployed in remote military medical facilities around the world. The prototype device helps pathologists find cancer faster and more accurately.

87. U.S. Patent and Trademark Office Improved the quality and efficiency of the patent and trademark examination process through the implementation of AI-driven technologies.

88. Verizon Use generative AI to help network operations and customer experience teams get the answers they need faster.

89. Victoria's Secret AI-powered agents are being tested to help in-store employees find product availability, inventory information, and fitting and sizing recommendations to better tailor recommendations to customers.

90. Vodafone Use Vertex AI to search for and understand specific commercial terms and conditions in more than 10,000 contracts with more than 800 communications carriers.

91. WellSky Google Cloud's healthcare and Vertex AI capabilities are being integrated to reduce the amount of time employees spend completing documents outside of work hours.

92. WoolworthsGemini, Australia's leading retailer, has boosted employee confidence in communication by providing more than 10,000 administrative employees with "Write for Me" functionality in Google Workspace products. It also used Gemini to create next-generation promotions and help customer service representatives quickly summarize all previous customer interactions in real time.

93-97. Box,Typeface,Glean,CitiBank cap (a poem) Securiti AI Discusses the development of cross-enterprise AI-driven applications that have realized a measurable return on investment in marketing, financial services, and HR use cases.

98-99. Highmark Health cap (a poem) Freenome become a member Bristol Myers Squibb(math.) genusinvestigate How AI can improve efficiency and innovation in care delivery, drug discovery, clinical trial programs, and drug launches.

Code agents are helping developers and product teams design, create, and operate applications faster and better, and accelerate learning of new languages and code bases. Many organizations have seen double-digit productivity gains, leading to faster deployments and cleaner, clearer code.

100. Labelbox Built a fully hosted AI model evaluation solution that integrates directly into the Vertex AI platform, enabling Google Cloud users to seamlessly launch manual evaluation tasks and set specific evaluation criteria such as Q&A and summary generation; this simplifies and accelerates the ability to deploy manually-engaged AI systems with higher levels of trust and authority.

101. Leroy Merlina global home improvement retailer, used Vertex AI to develop its Pull Request Analyzer, a generative AI solution that summarizes code changes to help developers understand projects faster and improve code review efficiency.

102. LinearA product development platform built the Similar Issues feature, which uses AI to detect and prevent duplicate or overlapping tickets, ensuring a cleaner and more accurate representation of the data.

103. Magic A developer platform with a 100 million token context window is being built to enable organizations to upload very large code bases and more easily query and build with generative AI.

104. Pinecone Provides developers with the infrastructure to build accurate, secure, and scalable AI applications, enabling companies to easily combine generative AI applications with their proprietary data for AI search, augmentation generation, code agents, and more.

105. Regnology built its Ticket-to-Code Writer tool with Gemini 1.5 Pro to automatically convert bug tickets into actionable code, significantly simplifying the software development process.

106. Weights & Biases, creator of AI development tools, developed W&B Weave, a lightweight toolkit for tracking, evaluating, and debugging generative AI applications built with Gemini, enabling teams to confidently transition from demo to production.

107. Capgemini Code Assist is already being used to improve software engineering productivity, quality, security, and the developer experience, with early results showing significant improvements in coding workloads and more consistent code quality.

108. Commerzbank Enhance developer productivity with Code Assist's powerful security and compliance features.

109. Quantiphi During the Code Assist pilot, developer productivity increased by more than 30%.

110. Replit developers will have access to Google Cloud infrastructure, services and underlying models through Ghostwriter, Replit's software development AI, while Google Cloud and Workspace developers will have access to Replit's collaborative code editing platform.

111. Seattle Children's Hospital is using AI to boost data engineering productivity and accelerate development.

112. Turing is customizing Gemini Code Assist in its private codebase, giving its developers access to highly personalized and contextually relevant coding advice, increasing productivity by approximately 30% and making daily coding tasks more enjoyable.

113. Wayfair Piloting Code Assist, developers using the code agent set up their environments 551 TP3T faster than before, code performance in unit tests improved by 481 TP3T, and 601 TP3T of developers reported that they were able to focus on more satisfying work.

Data agents are like readily available and knowledgeable data analysts and researchers. They can help answer questions about internal and external sources, synthesize research, develop new models - and, most importantly, help us uncover questions we haven't yet considered and help find answers.

114. 180 Seguros is leveraging Google Cloud AI and BigQuery to provide employees with the ability to support their data management platform, resulting in more efficient tracking of operational metrics and 3x faster query times.

115. Addy AI is helping mortgage lenders and banks automate their lending processes with customized AI models that are trained using Vertex AI. For example, the platform can extract details of loan opportunities from lengthy email threads with tons of attachments.

116. Bayer Crop Science Developed Climate FieldView, a comprehensive agricultural platform covering 250 layers of data and billions of data points; with advice provided by AI, farmers can design and monitor their farmland for higher yields and more efficient fertilization, with the added benefit of reducing carbon emissions.

117. CME Group is building a first-of-its-kind cloud-based commodities trading platform with built-in AI tools to provide CME's trading clients with deeper insights and smarter trading, as well as the ability to quickly experiment with new trading strategies without disrupting their existing trading processes.

118. Digits is developing next-generation accounting software for startups and small businesses; with AI-powered bookkeeping, expense management, and financial analytics, Digits enables business owners to gain financial clarity and focus on growth.

119. Elanco a leader in animal health, has implemented a generative AI framework that supports key business processes such as pharmacovigilance, customer orders and clinical insights. The framework, powered by Vertex AI and Gemini, is expected to have generated a $1.9 million return on investment since its launch last year.

120. Full Facta UK-based nonprofit working in 18 countries to combat misinformation, is using generative AI to actively monitor news stories so that its 30 fact-checking partners can focus on specific statements and harmful information.

121. Fullstory, a digital behavioral data platform, is building functionality that analyzes and summarizes website user behavior to create a more insightful and rich chatbot experience; responses become more relevant and accurate, ultimately improving virtual agent performance and customer experience.

122. Gamuda Berhada Malaysian infrastructure and property management company, has integrated Gemini-powered conversational agents into its cloud-based Tunnel Insight platform to deliver faster information and insights during construction projects.

123. Intelligencia AI is using AI models to study novel drugs, relying on Google Cloud's AI-optimized infrastructure to deliver scalable, accurate and transparent research that meets the rigorous demands of medicine.

124. IPRally Built a customized machine learning platform that uses natural language processing to analyze over 120 million patent documents worldwide, creating an accurate and easily searchable database that adds over 200,000 new resources every week.

125. Ipsos Reduced the need for time-consuming requests for data analysts by building a data analytics tool for its market research team that is powered by Gemini 1.5 Pro and Flash models, enhanced with up-to-date information from Google searches to improve real-world accuracy.

126. Materiom a startup researching zero-waste, bio-based alternatives to products made from fossil fuels, such as plastics, is developing a generative AI tool to help entrepreneurs develop new compostable materials with a wide range of applications; the AI provides faster research and information gathering to accelerate the development process.

127. Mendel has built a clinical AI system designed to break down long-standing medical data silos to improve accuracy, accessibility, and ultimately patient health outcomes.

128. NeuroPace a medical device company that builds solutions to quickly identify the epilepsy treatment options that work best for different patients; by analyzing brainwave patterns, the system can find similar patients and apply successful treatments to streamline personalized care.

129. NotCo a Chilean food tech company, partnered with Eleven Solutions to develop a Gemini-powered conversational AI chatbot; the chatbot revolutionizes data access, enabling employees to instantly query their SAP systems and gain real-time insights to accelerate data-driven decision-making.

130. SURA Investments the largest asset management company in Latin America, developed an AI-based analytics model to help their employees better understand customer needs and improve customer experience and satisfaction.

131. AI21 Labs Provides a BigQuery integration called Contextual Answers that allows users to query data conversationally and get quality answers quickly.

132. Anthropic Partnering with Google Cloud to deliver on Vertex AI Claude 3 model family, providing more intelligent, speedy, cost-effective and visionary modeling options for enterprise use cases.

133. Minor Planet Institute AI is being used to discover hidden asteroids in existing astronomical data. This is an important direction for astronomers studying the evolution of the solar system, key for investors and businesses looking to fly missions to asteroids, and even more critical for all of us to prevent large asteroids from hitting the Earth in the future.

134. Contextual is working with Google Cloud to deliver fully customizable, trustworthy, privacy-focused AI solutions to enterprises, built on an internal knowledge base.

135. Cox 2M is Cox Communications' commercial IoT division that uses AI-driven analytics tools to make smarter, faster business decisions.

136. Essential AI is an enterprise AI solution developer that is using Google Cloud's AI Optimization TPU v5p Accelerator Chip to train its own AI models.

137. Generali Italia, Italy's largest insurance provider, built a model evaluation pipeline using Vertex AI to help machine learning teams quickly evaluate performance and deploy models.

138. Globo one of Brazil's largest media networks, is using Service Extensions and Media CDN to combat piracy during live broadcasts by blocking pirated streams in real time.

139. Golden State Warriors AI is being used to improve fan experience content in the Chase Center app.

140. Hugging Face is working with Google across open science, open source, cloud, and hardware to help companies build their own AI using Hugging Face's latest open source models and Google Cloud's hardware and software.

141. Kakao Brain is part of the Kakao Group, a South Korean tech company that built a large-scale AI language model, the largest Korean-focused Large Language Model (LLM) on the market with 66 billion parameters. They also developed a text-to-image generator called Karlo.

142. Mayo Clinic has provided 50 petabytes of clinical data access to thousands of its scientific researchers through Vertex AI Search, accelerating information retrieval in multiple languages.

143. McLaren Racing is using Google AI to gain real-time insights during races and training to gain a competitive advantage.

144. Mercado Libre BigQuery and Looker are being tested to optimize capacity planning and bookings with carriers and airlines to expedite cargo delivery.

145. Mistral AI will leverage Google Cloud's AI-optimized infrastructure to further test, build, and scale its big language models while benefiting from Google Cloud's security and privacy standards.

146. MSCI Enriches its datasets with machine learning through Vertex AI, BigQuery, and Cloud Run to help customers gain insights into approximately 1 million asset locations to help manage climate-related risks.

147. NewsCorp Vertex AI is being used to help search data from 30,000 sources and 2.5 billion news articles updated daily.

148. Orange Operates in 26 countries and requires local data to remain local in each country. They are using AI on Google's distributed cloud to improve network performance and provide hyper-responsive translation capabilities.

149. Spotify Dataflow was utilized to generate ML podcast previews at scale, and plans to continue pushing the boundaries of what is possible in data engineering and data science to build better experiences for customers and creators.

150. UPS is building digital twins of its entire distribution network so that employees and customers can view the location of packages at any time.

151. Workday Natural language processing is being used in Vertex Search and Conversation to make data insights more accessible to both technical and non-technical users.

152. Woven--Toyota Investments for the Future of Mobility - Partnering with Google to leverage massive amounts of data and AI to enable autonomous driving and support thousands of ML workloads with AI supercomputers in the Google Cloud. This has resulted in a total cost of ownership savings of 50% to support autonomous driving.

152-153. Broward County, Florida and Southern California Edison Company Geospatial capabilities and AI are being utilized to improve infrastructure planning and monitoring, generate new insights, and create regional resilience for communities dealing with today's and tomorrow's climate challenges.

154-155. Kinaxis and Dematic A data-driven supply chain is being built to address logistics use cases, including scenario modeling, planning, operations management and automation.

156-157. NOAA and USAID is one of the U.S. government agencies using Google Cloud AI to unlock critical data insights that streamline operations and improve mission outcomes-all with a Responsible AI For focus.

Security agents assist security operations by dramatically increasing the speed of investigations, automating monitoring and response, and providing greater vigilance and compliance control. They also help protect data and models from cyberattacks, such as malicious tip injection.

158. Apex Fintech The Gemini Security Platform is being used to reduce authoring time for complex threat detection from hours to seconds.

159. Exabeam has built a generative AI deputy for security analysts in its New-Scale Security Operations Platform.

160. Fiserva financial services technology developer, can now summarize threats, find answers, and detect, verify and respond to security incidents faster with the Gemini Security Operations Platform.

161. NetRise Developed Trace to provide security in the software supply chain by introducing AI-driven intent-based search; this enables users to search for assets based on the motivation or purpose behind the code and configurations, rather than relying solely on signature-based methods.

162. Palo Alto Networks Gemini is being used to create a solidly grounded AI assistant to provide improvements to 24/7 security platform support to improve agent efficiency and response times; basing the assistant on organizational data and security protocols has significantly improved response accuracy.

163. BBVA AI is being used in the Google SecOps platform to detect, investigate and respond to security threats with greater accuracy, speed and scale. The platform can now present critical information in seconds, which previously took minutes or even hours, and provide highly automated responses.

164. Behavox is using Google Cloud technologies and Large Language Modeling (LLM) to deliver leading regulatory compliance and front-office solutions for global financial institutions.

165. Charles Schwab has integrated its own intelligence into AI-powered Google SecOps, where analysts are better able to prioritize work and respond to threats.

166. Fiserv The safety operations engineers are able to create inspection and operation manuals more easily, and the analysts are able to get answers more quickly.

167. Grupo Boticário is one of the largest beauty retail and cosmetics companies in Brazil, using a real-time security model to prevent fraud and detect and respond to problems.

168. Palo Alto Networks s Cortex XSIAM is an AI-driven security operating platform based on more than a decade of machine learning modeling expertise and the industry's most comprehensive, rich and diverse data store. Leveraging Google's advanced cloud infrastructure and AI services, including BigQuery and Gemini models, the combination delivers global scale and near real-time, all-encompassing cybersecurity protection.

169. Pfizer The ability to aggregate cybersecurity data sources now reduces analysis time from days to seconds.

A creative agency can extend your organization with the best design and production skills, covering the production of images, slideshows, and exploring new concepts with staff. Many organizations are building agencies for their marketing teams, audio and video production teams, and all the creative people who need help. With creative agency, anyone can become a designer, artist or producer.

170. Adore Meof marketers wrote differentiated product descriptions in under an hour, a time-consuming task that used to take 30-40 hours a month, thanks to Gemini in Google Workspace.

171. Globo, Latin America's largest media group, is using Google Cloud's AI to deliver highly personalized content to its streaming subscribers, creating a better viewer experience.

172. Higgsfield.aiA number of text-to-video apps have been built for consumers, includingDiffuse 2.0, the app creates more realistic avatars by combining a user's photos, videos and text through AI models.

173. JasperTrained on Google's AI infrastructure its suite of AI models focused on creativity, writing and marketing can deliver brand-aligned, data-optimized material to teams large and small faster and at scale.

174. Pumais using Imagen to customize product photos on its website, saving time and ensuring local relevance across markets; PUMA India has seen a 10% increase in click-through rates.

175. Radisson Hotel GroupPartnered with Accenture to personalize large-scale ads using Vertex AI and Gemini models and trained a large dataset in BigQuery; ad team productivity increased by ~501 TP3T, and AI-driven campaigns grew revenue by over 201 TP3T.

176. Square EnixAI-optimized marketing materials are being developed using customer data to keep players engaged, and personalized emails are being shared based on each player's preferences, resulting in a 20% increase in email opens and a 10% increase in retention.

177. Urmobo, a mobile device management platform, created Odin, a virtual agent that significantly improves the user experience and reduces support tickets by allowing customers to interact with the platform in natural language.

178. World BankA tool is being developed to extract key information on the causal impact of development interventions from the research literature, with the ultimate goal of enabling policymakers to allocate more effectively the $220 billion in annual aid and trillions of dollars in impact investments.

179. Belk Electronic commerceGenerative AI is being used to write better product descriptions, a necessary but time-consuming task for digital retailers that usually needs to be done manually.

180. Canvais using Vertex AI to power its Magic Design for Video, helping users skip tedious editing steps and create shareable and engaging videos in seconds.

181. CarrefourDeployed Carrefour Marketing Studio - an innovative solution for streamlining the process of creating dynamic ad campaigns across social networks - in just five weeks using Vertex AI. With just a few clicks, marketers can build hyper-personalized campaigns that serve customers ads they care about.

182. Major League Baseball (MLB) continues to innovate its Statcast platform, enabling teams, broadcasters and fans to gain real-time game insights.

183. ParamountCurrently relies on manual processes to create the metadata and video summaries needed to showcase content and deliver personalized experiences on its Paramount+ platform.VertexAI Text Bison is now helping to streamline this process.

184. Procter & GambleAn in-house generative AI platform was developed using Imagen to accelerate the creation of photorealistic imagery and creative assets, giving marketing teams more time to focus on high-level planning and delivering better experiences to consumers.

185. WPPIntegrating Google Cloud's generative AI capabilities into its intelligent marketing operating system, WPP Open, has enabled its employees and clients to achieve new levels of personalization, creativity and efficiency. This includes the use of Gemini 1.5 Pro models to improve the accuracy and speed of content performance predictions.

To learn more about clients who are using our AI tools to build agents and solutions, please visitGoogle Cloud Customer CenterThe