Kangaroo Staff - AI Intelligent Decision Making App for Merchants by Meituan

What is Kangaroo Counselor?

Kangaroo Staff is a merchant-oriented AI intelligent decision-making application launched by Meituan to help merchants solve problems in store opening and operation. Based on Meituan's huge amount of restaurant data and more than 10 years of online operation experience, it provides merchants with accurate analysis and suggestions for track selection, location selection, food development, store operation and other scenarios through dialog interaction. For example, a merchant can ask "how to open a specialty restaurant in a certain place", and Kangaroo Staff will combine with Meituan's database to provide key data such as the scale of demand, competitive landscape, consumer insights, etc. The AI is an upgraded version of the universal AI, which can be used to analyze and advise merchants on their own needs. It is an upgraded version of the general AI, and it is a decision-making service tool that transforms Meituan's local life database into a "question-and-answer" tool to help merchants make more rational judgments under the condition of asymmetric information.

Key Features of Kangaroo Counselor

• Dish InnovationsThe company is able to provide services such as popular dish mining, dish pairing optimization, and cost-benefit evaluation.
• Site assessment: Integrate third-party data to generate reports on the distribution of people flow and competing products in the business district, recommend the optimal store location, and reduce the error rate of site selection with the error of passenger flow prediction ≤ 8%. Merchants can view the crowd density in different areas through the heat map of passenger flow, and accurately locate the store.
• Manpower allocation: Intelligent scheduling based on order data, dynamic deployment of personnel, to control the rate of manpower waste within 5%, to help merchants reduce 18% manpower costs.
• Operations Optimization: Real-time monitoring of 36 core indicators, presenting operational status in radar charts, and providing multiple sets of solutions and landing steps after discovering problems. Provide intelligent operation diagnosis, dynamic pricing system, AI planning master and other functions.
• marketing strategy: Based on the positioning of the restaurant, the target customer groups and the competitive situation in the market, we customize marketing strategies for the businessmen to help them better promote their markets.
• Customer Feedback Analysis: Integrate customer evaluation data on the Meituan platform and use natural language processing technology to analyze customer feedback and help merchants identify and solve problems in a timely manner.

How to use Kangaroo Counselor

Kangaroo Staff is currently in public beta and you need to get an invite code to use it.

• enrollmentVisit Kangaroo Staff's app stores, download the APP (not yet available), click to agree to the terms and conditions, enter your cell phone number and get the verification code to log in, and your new cell phone number will automatically register for an account.
• log in: Registered users can directly enter their cell phone number and verification code to log in, and password login is also supported.
• Functional use
  • Dish InnovationsAfter logging in, you can find the "Menu Innovation" section on the homepage of the APP and click on the "Search" button to select the region where the restaurant is located. Select the region where the restaurant is located, set the inquiry time period, and click the "Search" button, the APP will display the popular dishes in the region and time period based on the consumption data of the Meituan platform, according to which the merchants can consider the menu research and development plan.
  • Site assessment: On the Site Evaluation screen, select the Heat Map option. Zoom and pan on the map to see the density of foot traffic in different areas, the darker the color, the higher the foot traffic. The darker the color, the higher the foot traffic. This helps merchants pinpoint locations with high foot traffic, increasing store exposure and store entry rates.
  • Operations OptimizationClick "Operation Optimization" on the homepage of the app and enter the "Marketing Strategy Development" section. Select the positioning of the restaurant, enter the characteristics of the target customers and the competitive situation of the business district. Click "Develop Strategy", the APP will customize the marketing strategy for the merchant according to the input information.
  • View session historyOpen the Kangaroo Counselor app and sign in to your account. On the main screen of the app, click on the "My" option in the bottom navigation bar. Find and click on "History" or a similar portal to see a chronological list of conversations. Tap on any of the history conversations to view the details, or enter a keyword in the search box to quickly locate it.

Core Strengths of Kangaroo Counselor

• Massive data supportRelying on Meituan's massive catering data and more than 10 years of online operation experience, Kangaroo Staff is able to conduct in-depth data mining and analysis from multiple dimensions. We can analyze the macro trends of the market, focus on the merchants' own data, and provide accurate insight into the store's operating conditions.
• Precise insight into the marketWith the precise data resources of Meituan, Kangaroo Staff can accurately understand consumer preferences and market trends, predict popular trends in advance, and provide merchants with scientific and effective decision-making basis.
• Covering the whole process of restaurant operationKangaroo Staff covers the whole process of catering operation from preparation to daily operation, including the key scenarios such as track selection, opening site selection, dish development and store operation.
• Intelligent Algorithm Matching Strategy: Kangaroo Staff uses intelligent algorithms to match merchants with the most appropriate operational strategies based on their store type, stage of operation, location and other factors.
• Personalized decision-making adviceThe decision-making advice provided by Kangaroo Staff is not generalized and broad, but tailored to the individual differences of the business. For example, for restaurants of different sizes and positioning, different marketing and promotion budget allocations and channel selection suggestions are given.
• Closely tailored to actual needsKangaroo Staff's functions are closely related to the actual operational needs of catering merchants, from site selection, cuisine to marketing and other aspects of the recommendations, can effectively help merchants to solve the pain points in the operation, improve operational efficiency and performance.
• Reducing the risk of business decisionsCompared with traditional business consulting, Kangaroo Staff can more quickly and accurately grasp the market dynamics and consumer demand, providing businessmen with scientific and effective decision-making basis, greatly reducing the risk of business decision-making and increasing the probability of success.

Who is Kangaroo Counselor for?

• Small and medium-sized restaurantsThe businessmen lack professional market research and data analysis ability, Kangaroo Staff can help them make more scientific decisions in site selection, food development, operation optimization, etc., to reduce business risks.
• restaurant entrepreneurFor entrepreneurs who have the idea of opening a restaurant, coffee shop, milk tea store, etc., Kangaroo Counselor can provide advice on track selection, store location and other key aspects to help them better understand the market and consumer demand.
• Mature Restaurant Brand ManagersRestaurant brands that already have a certain scale and popularity also need to optimize their operation strategies to stay competitive. Kangaroo Staff can provide them with personalized advice on menu innovation, marketing strategy development and store operation optimization.
• Catering ConsultantThe precise data and analysis reports provided by Kangaroo Staff can be used as a reference basis for restaurant consultants to provide professional advice to clients, helping them to complete their consulting work more efficiently.
• Market researchers: The tool can quickly provide data on the macro trend of the catering market, the structure of the consumer population and the distribution of spending power, saving time and energy for market researchers.