Arcade: Record on-screen operations to quickly generate interactive product demo videos.

General Introduction

Arcade is an easy-to-use online platform that helps users quickly create interactive demos. It is suitable for marketers, product managers, and sales teams to demonstrate product features. By recording screen actions, Arcade automatically generates interactive demo content that users can complete in just a few minutes. The website provides intuitive editing capabilities to add prompts, adjust the flow, and embed into web pages or social media. At its core, Arcade is a "show, don't tell" approach that allows customers to experience the product directly, and Arcade's data analytics capabilities track audience behavior to help optimize the presentation.

Function List

• screen recorder: Record directly to desktop applications or browsers to generate interactive presentations.
• editing tool: Add hot tips, adjust the flow of the presentation, customize colors and buttons.
• Embedded Sharing: Embed the demo on your website, email or social media for easy distribution.
• data analysis: View audience interaction data to see which features are most engaging.
• Multiple Exports: Supports export in GIF and video formats with adjustable quality and size.
• Integrated Support: Connect to tools like Salesforce, Mixpanel, and more to manage data.
• Forms collection: Add forms to collect information from potential customers.

Using Help

Arcade is very easy to use and does not require a complex technical background. The following is a detailed description of how to install and operate it.

Installation process

1. Browser Extension Installation
   • To start the screen recording demo, you need to install the Chrome extension.
   • Search for "Arcade" in the Chrome Web Store to find the official extension.
   • Click "Add to Chrome" to confirm the installation.
   • After installation, the Arcade icon will appear in the upper right corner of your browser, click it to use it.

Creating Interactive Presentations

1. Start recording
   • Open the desktop application or click on the browser extension icon.
   • Select "Record Interactive Demo".
   • Decide whether you want to record the whole screen or an application window by clicking "Start Recording".
   • Operate your product, such as clicking buttons, switching pages, and displaying core functionality. Click "Stop" when you are done.
2. Edit Demo
   • When recording is complete, Arcade automatically opens the Edit page.
   • Add "Hotspots" to the key steps, click on the "+" sign and enter the prompt text, e.g. "Click here to login".
   • Adjust the hotspot color and position to ensure that the tips are clearly visible.
   • If you need to remove excess clips, drag the timeline to cut them.
   • Add Chapter Buttons, such as "mailto:" links, to direct users to contact you.
3. Publish and share
   • When you are done editing, click "Publish".
   • Select "Embed" to generate the code and copy it to your website.
   • Or select "Share Link" to send it directly to your customers.
   • If you need a video, click "Export", select GIF or MP4 format, adjust the resolution and download.

Data analysis function operation

• After posting a demo, log in to your Arcade account and go to the "Insights" page.
• View "viewer behavior" data, such as which steps are long and which are skipped.
• If the tool is integrated (e.g. Salesforce), view the form submission information on the "Leads" page.
• Adjust the demo based on the data and re-release it to optimize the results.

Featured Feature Operation: Forms Collection

• On the edit page, click "Add Form".
• Enter a question, such as "Please enter your e-mail address", and set the required field.
• Once published, viewers fill out a form and the data is automatically saved to the "Leads" page.
• Turn on Clearbit integration (optional) to also see the viewer's company information.

caveat

• Make sure your network is stable and avoid interruptions when recording.
• Preview the effect while editing to ensure a smooth flow.
• When updating the app, you will be prompted at startup, click "Update" to refresh.

Arcade's operating logic is "Record-Edit-Share", with clear guidance for each step. Whether you're demonstrating a new feature or training users, you'll be up and running in minutes.

application scenario

1. Marketing Promotion
   Embed a demo on the official website for customers to try out the product and increase conversions.
2. Sales Support
   Salespeople send demo links to prospects to visually demonstrate the benefits.
3. User training
   Teach new users how to operate the software with interactive demos to reduce learning costs.
4. Social media campaigns
   Export GIFs and post them to Weibo or Jitterbug to attract attention.

QA

1. Is Arcade free?
   There are free plans to try out the basic features. Paid plans offer more editing and analyzing features, see the official website for pricing.
2. Programming knowledge required?
   No. Arcade is designed to be simple and easy to operate for the average user.
3. What operating systems are supported?
   Support for macOS and Windows, browser extensions limited to Chrome.
4. Can you export the video?
   Yes, it supports GIF and MP4 export after editing.