This beginner's guide consists of seven chapters that contain everything you need to understand the basics of SEO and start improving your rankings. You'll also find links to helpful resources on our SEO blog and YouTube channel so you can build your own path to SEO savvy .
1/ How Search Engines Work
Before you start learning SEO, you need to understand how search engines work.
2/ Search Engine Optimization Basics
Learn how to build a successful website for SEO and master the four main aspects of SEO.
3/ Keyword research
The starting point for SEO is to understand what your target customers are going to be searching for.
4/ Search Engine Optimized Content
Learn how to create content that ranks in search engines.
5/ On-page search engine optimization
You can optimize pages here to help search engines understand them.
6/ Link building
Outbound links are how search engines find new pages and determine their "authority". Without outbound links, it is difficult to rank for competitive keywords.
7/ Technical search engine optimization
It is important to ensure that there are no technical barriers preventing Google from accessing and understanding your website.
