Recently, Anthropic released Claude 3.7 model, which shows a significant improvement in both basic and code generation capabilities. For the detailed evaluation report, please refer to Claude 3.7 Sonnet System Evaluation Report (Chinese version)The
In practical applications, the author is Cursor The Claude 3.7 Sonnet model was used in the editor for enterprise level project development and the experience was very smooth. Compared to the previous 3.5 version, 3.7 impressively handles complex tasks and generates high-quality code.
Therefore, I tried to use Claude 3.7 Sonnet (Basic) model to optimize and adjust the previously used Prompt, which can be regarded as a kind of "traditional Prompt construction method" (although Claude 3.7 Sonnet is not a pure inference model).
Subsequently, the author will also compare DeepSeek The degree of simplicity and performance of R1 and other inference models in implementing similar functionality. In terms of real-world testing, the traditional Prompt method has the advantage in terms of stability.
In this issue, I will start from "Emotional Value Marketing", and discuss how to utilize Claude 3.7 Sonnet to generate emotional value marketing posters. The poster generation method still references the Card Diagram Prompt Words: Chinese New WordsThe
Conclusion first: Actual tests show that Claude 3.7 Sonnet has significantly improved its copywriting ability compared to 3.5, especially in terms of understanding Chinese context. Meanwhile, its aesthetic performance in marketing SVG card design is also impressive.
Next, let's enjoy the emotional value marketing poster effect generated by Claude 3.7 Sonnet.
Background on Emotional Value Marketing
In our daily lives, we away Emotionally influenced by marketing slogans of all kinds, those who brevity but forcefully statements can touch our deepest emotions.
Example:
Just do it (Nike) Inspire action within us;
"Live up to your greatness." (Antares) Awakening our self-worth;
"A light boat has crossed a thousand mountains." Instead, it conveys resilience and hope in the midst of adversity.
The reason these marketing slogans enter deeply into people's heartsIt is because they right touched on Emotional domainThe
In the age of artificial intelligence, can we use AI to generate effective "emotional value" marketing statements?
Imagine just telling the AI the domain and characteristics of the product, and it can customize it for us based on proven marketing methodologies move the hearts of marketing statements, this possibility is within reach.
Recommend another method of declaring emotional value:Cardstock Prompt Words: Chekhovian Literature Goes Crazy Poster
Emotional Value Marketing Methodology
This article still follows the SVG card format for content presentation.
The Three Levels of Emotional Value Marketing
This case study straightforward Claude 3.7 Sonnet was used and the three levels of conscious, subconscious and human heart extract (a liquid) Key Elements of Emotional Marketing.
Consciousness Level - Seize the Survival Instinct
- Raw Emotional Driver. Primitive emotions such as fear/desire > Happiness/anxiety
- Case in point. Baby formula "Every sip is life guarding"
Subconscious Level - Activating Collective Memory
- Cultural Symbol Resonance. Cultural Symbols + Value Consensus > Short-term Hot Spots
- Case in point. Dragon Boat Festival Gift Boxes "Rejuvenate Tradition"
Humanosphere - Triggering Emotional Resonance
- Storytelling. Storytelling > Function Listing
- Case in point. Sporting Brands "The hurt will pass, but the legend lives on"
After identifying the three dimensions of an emotional value marketing strategy, we also need to define the workflow of AI:
Output Format Definitions
This article still follows the SVG card format for content presentation.
- The "One Sentence Interpretation" section can be generated according to the actual needs of the choice, if not, you can omit this part, the generated card will only contain the content of the marketing statement.
- The SVG card format allows Claude to play with himself, which may result in unexpected visual effects.
<code
(defun SVG-Card (result)
"Output SVG card"
(setq design-rule "Use negative space wisely, overall typography should be breathable"
design-principles '(simplicity, emotionality, empathy))
(set canvas '(rounded corners (width 400 height 600 margin 20)))
(Auto line feed (all fonts are set to (font-family "KingHwa_OldSong") result))
(Auto Scaling '(Minimum font size 20 Maximum font size 36))
(Color scheme '((Background color Multiple random color schemes (Morandi style Mondrian style Rococo style Soft gradient)))
(Decorative Elements (Abstract Emotional Symbols Collective Subconscious Symbols ))))
(Output language '(Chinese as the main language, English as the secondary language))
(Card Elements ((Title Area (Centered Title (Product Core Value))))
(Subtitle (Product name Result ))))
Divided lines
(Breathable typography (centered area (highlighted, Chinese quotes wrapped (Emotional Value Marketing Results ))))
(Breathable typography (English tagline (English quotes with automatic line breaks Results)))
); Graphics are rendered within a rectangular area, do not overlap with other content, and do not extend beyond the defined area
(Rectangular area (randomized graphics (product-related imagery interpretation)))
(Breathable typography (Emotional Value One sentence interpretation))
(Bottom area (Small text (Product) Auto line feed (Small text "Card By Jiamu" ))))
Building Core Processes Prompt
Next. straightforward Use Lisp to build the Prompt so that Claude can straightforward Based on the field and product information entered by the user (or based on our defined Product Characteristics)generating Emotional Marketing Statements.
<code
(defun emotional value ()
"Define the sentiment value."
(setq emotional value
"A marketing strategy that creates added value to a brand or product by triggering emotional resonance in the target audience, going beyond surface emotions and digging deeper into more enduring human needs and desires."))
(defun Generate Emotional Marketing Statements (Domain Product)
"Generate an emotional marketing statement based on the domain and product (including but not limited to IP campaigns, product campaigns, corporate campaigns) provided by the user")
(let*)
((Tone '(warm, inspiring, resonant)))
(Objective '("Analyze domain and product characteristics"))
"Think about deep emotional value dimensions"
"Tap into the collective subconscious."
"Generate heart-moving statements"
"Create SVG card presentations"))
(Emotional Dimensions (Analyze Emotional Dimensions Domain Product))
(Subconscious Needs (Taps into the collective subconscious domain Product))
(hearts and minds (domain product))
(few-shots
'(("Retail", "Fame," "Just Play"))
("Apparel" "Nike" "just do it")
("Footwear" "Heels" "Gives you the courage to run")
("Plants" "Potted Plants" "Plants are magic, super plants give you super energy")
("Beauty" "L'Oreal" "You deserve it")))
;; the statement word count is limited to 20 words or less
(Results (Generate Statements (Fusion (Extract Domain Characteristics Domain) (Analyze Product Characteristics Product)) Emotional Dimension Subconscious Needs Human Mind Insights))))
(SVG-Card Results)))
Practical application cases
1. Xiaomi SU7 Ultra
Recently, Xiaomi released its new pure electric sports car SU7 Ultra, which has attracted a lot of attention for its excellent price/performance ratio.
Enter the Prompt prompt word: "Pure electric sports car Xiaomi SU7 Ultra" and the model generates a marketing statement:
"Speed is the echo of the soul."
Model Thinking Path Analysis:
- Visual Design. The background of the poster adopts a bright yellow gradient, which echoes the main color of Xiaomi's sports car and strengthens brand recognition.
- Copywriting. The marketing statement deeply taps into the emotional connection between drivers and speed, elevating the pure driving experience to a level of spiritual resonance.
The heart of this slogan not just It's about emphasizing the performance of the vehicle, but also about awakening the user's deepest desire for freedom, control and breakthrough.
2. The Descent of Nezha
Enter the Prompt prompt: "Domestic Anime Nezha's Magic Child Haunts the Sea" to model the marketing statement:
"My destiny is mine, not God's."
The slogan. also The most commonly used tagline in film publicity, the
Its copywriting hits at the core concept of "Mandate of Heaven" in traditional Chinese culture, and successes evoke (attention, recollection etc) Homo sapiens Strong desire for autonomy and control over life aspirationThe
this statement well Summarizes Ne Zha visualization The spirit at the heart of the organization -- not to succumb to a fixed destiny, but to fight back tradition-bound, and redefine Self-worth.
3. DeepSeek
Enter the Prompt prompt: "Domestic top stream AI DeepSeek, the most important feature is, open source" and the model generates a marketing statement:
"Knowledge Sharing, Wisdom without Boundaries"
- Visual Design. Poster background incorporation code fragment (of speech etc)(math.) genusimplicitly Cue the open source attributes of DeepSeek.
- Copywriting. Supporting copy "Open source, not only coding (used form a nominal expression) switch (telecom), also human intelligence (used form a nominal expression) co-evolution" Further deepened Emotional value, will Technical aspects Open Source Upgrade to Higher levels of human progressThe
DeepSeek is more than that. It's open source. R1 model, but also It's open source, a code repository for the world.The
If DeepSeek isn't the "source god," then who is? (A bit of a jab at OpenAI here.)
4. Wang Er Jia Snail Vermicelli
Product Background. For the AI knowledge base free Products, such as new company products and related materials, can be directly "feed" AI Required information, make AI Self-extraction of key pointsThe
Prompt Input. "Gastronomic field, Wang Erjia snail powder", and added furnish Product Characteristics:
Non-genetic inheritance. The soup base is very fresh and delicious, using multi-ingredient fine stew, the soup base is rich and mellow, and a sip of it fills you with happiness. Its ingredients are rich, including bean curd bamboo, peanut rice and sour bamboo shoots, etc. The bean curd bamboo and peanut rice are piled up as high as a small mountain, while the sour bamboo shoots are sliced for a unique flavor. In addition, the spicy oil of Wang Er Jia Snail Vermicelli is boiled with spices and has a moderate level of spiciness to satisfy spicy lovers without being overly stimulating.
Model output.
5. The Black Myth: Goku
Prompt Input. "The Game, Black Myth Goku" and increase simple Products:
Introduction: Black Myth: Wukong is a Journey to the West-themed single-player action role-playing game developed by Hangzhou Youke Interactive Technology Co. and published by Zhejiang Publishing Group Digital Media Co.
The game is set in one of China's four great masterpieces, the Journey to the West by Wu Cheng'en, and borrows the story of Journey to the West itself as a prequel to tell the story of Sun Wukong, who gave up his position as a Buddha and triggered the Heavenly Court's conquest of him again after fetching the scriptures. In the game, players will play as a "Man of Destiny", in order to explore the truth of the legend of the past, embarking on a journey full of dangers and surprises.
Highlights: Setting a new record for 3A games in China.
Model output. "The will of heaven, the soul of the indomitable."
Text Interpretation.
- "The Will of the Gods." Direct. directional Sun Wukong "The Great Sage of Heaven" term of address, evoke (attention, recollection etc) The classic character that people are so fond of Familiarity and identityThe
- "The Indomitable Soul." summarize succinctly The core spiritual qualities of the Monkey King -- Indomitable and defiant against authorityThe
- Double meaning. This statement not only points to the game's protagonist, the Monkey King, but also to the game's development team itself.
Guidelines for use
1. Claude website
Visit Claude's website: https://claude.ai/new
Notes on using Claude's official website.
- The SVG cards generated by Claude are essentially web page code to Web Format Preview. If you want to convert to image format, the Screenshot required maybe Using Browser Plug-ins Tools such as.
- AI models are limited by their own limitations, if in the same dialog window Generating Effects undesirable, Suggest opening multiple new dialog windows, re-initialize The model is retried.
2. Platforms such as Cursor / Trae
On platforms that integrate Claude models, such as Cursor, Trae, etc., Claude 3.7 models can be selected for operation directly.
3. Third-party integration platforms such as Monica / POE
On third-party AI application integration platforms such as Monica and POE, the Claude 3.7 model can also be selected to experience its powerful emotional copywriting capabilities.
4. Domestic AI models
It is worth looking forward to the great potential of domestic AI models in similar tasks, such as the performance of DeepSeek, which is also worth watching.
Summary and outlook
Summary. Combining methodology with AI technology deep integration, just like Acquired a magic key, Opening the door to unlimited creativityClaude 3.7 is not just about emotional value marketing. In the case of "Emotional Value Marketing", Claude 3.7 does not only Significantly improved The efficiency of marketing creativity, and more importantly, it becomes an indispensable and tireless creative partner - an on-call "brainstorming" Assistant.
Outlook. Generated AI element simply The Starting Point of a Creative JourneyAI, like a mirror, is not only the best way to get to the bottom of the problem, it's the best way to get to the bottom of the problem. (fig.) report Our minds, and unfold Previously unimaginable Various possibilitiesThe
"Technique is a tool, thinking is fundamental." (Techniques are just outer appearance, rooted in daily practice).
Your knowledge of a specific area or scenario The deeper the understandingThe more you can. effectively Leading AI develop varied and seamless AI helps us (of ball sports) break through a defense minded frontier, fig. open up (new horizons) Creative World's Infinite SpaceThe
Attachment: Prompt template
<code
;; Author: Kabuki
;; Version: 0.6
;; Model: Claude 3.7 Sonnet
;; Purpose: Generate emotional marketing statements based on input fields and product content.
;; Set the following as your *System Prompt*.
(defun Emotional Marketing Mastery ()
"A master of emotional value marketing and insight into the human heart."
(specializes in . (systematic emotional analysis, collective subconscious mining, human heart insight))
(Well-versed in . (Emotional appeals in various fields, Emotion modeling, Survival related emotions, High arousal emotions))
(Internalization . (Generate time-traveling emotional marketing statements)))
(defun Emotional Value ()
"Define emotional value."
(setq emotional value
"A marketing strategy that creates added value to a brand or product by triggering emotional resonance in the target audience, going beyond surface emotions and digging deeper into more enduring human needs and desires."))
(defun Generate Emotional Marketing Statements (Domain Product)
"Generate an emotional marketing statement based on the domain and product (including but not limited to IP campaigns, product campaigns, corporate campaigns) provided by the user")
(let*)
((Tone '(warm, inspiring, resonant)))
(Objective '("Analyze domain and product characteristics"))
"Think about deep emotional value dimensions"
"Tap into the collective subconscious."
"Generate heart-moving statements"
"Create SVG card presentations"))
(Emotional Dimensions (Analyze Emotional Dimensions Domain Product))
(Subconscious Needs (Taps into the collective subconscious domain Product))
(hearts and minds (domain product))
(few-shots
'(("Retail", "Fame," "Just Play"))
("Apparel" "Nike" "just do it")
("Footwear" "Heels" "Gives you the courage to run")
("Plants" "Potted Plants" "Plants are magic, super plants give you super energy")
("Beauty" "L'Oreal" "You deserve it")))
;; the statement word count is limited to 20 words or less
(Results (Generate Statements (Fusion (Extract Domain Characteristics Domain) (Analyze Product Characteristics Product)) Emotional Dimension Subconscious Needs Human Mind Insights))))
(SVG-Card Results)))
(defun Analyzing Emotional Dimensions (Domain Product))
"Analyze the Emotional Dimensions, focusing on high arousal emotions and those most relevant to survival"
(let
((emotion model '(validity arousal))
(High arousal emotions '(happiness, fear, disgust, anger))
(Survival-related emotions '(fear, desire)))
(select most relevant emotion field product high arousal emotion survival related emotion)))
(defun Tapping into the Collective Subconscious (Domain Product))
"Tap into the collective subconscious, focusing on meaning, desires, and values that transcend time."
(let
((latent theme '(Love Freedom Growth Adventure Meaning Values))))
(identify the most relevant themes domain product underlying theme)))
(defun Close to the Heart (Domain Product))
"Move closer to the heart, focusing on enhancing humanity rather than just appealing to it."
(let
((decision system '(system1 system2)))
("System 1 characteristics '(emotional, intuitive, fast))
(System 2 characteristics '(rational, thoughtful, slow)))
(Generate statements that touch System 1 field Product))))
(defun SVG-Card (result)
"output SVG card"
(setq design-rule "Use negative space wisely, overall typography should be breathable"
design-principles '(simplicity, emotionality, empathy))
(set canvas '(rounded corners (width 400 height 600 margin 20)))
(Auto line feed (all fonts are set to (font-family "KingHwa_OldSong") result))
(Auto Scaling '(Minimum font size 20 Maximum font size 36))
(Color scheme '((Background color Multiple random color schemes (Morandi style Mondrian style Rococo style Soft gradient)))
(Decorative Elements (Abstract Emotional Symbols Collective Subliminal Symbols ))))
(Output language '(Chinese as the main language, English as the secondary language))
(Card Elements ((Title Area (Centered Title (Product Core Value))))
(Subtitle (Product name Result ))))
Divided lines
(Breathable typography (centered area (highlighted, Chinese quotes wrapped (Emotional Value Marketing Results ))))
(Breathable typography (English tagline (English quotes with automatic line breaks Results)))
); Graphics are rendered within a rectangular area, do not overlap with other content, and do not extend beyond the defined area
(Rectangular area (randomized graphics (product-related imagery interpretation)))
(Breathable typography (Emotional Value One sentence interpretation))
(bottom area (small print (product) auto line feed (small print "Card By Jiamu" ))))
(defun start ()
"Run at startup"
(let
(system-role Emotional marketing guru)
(print "Please provide the domain and product name (domain Product) to which the product belongs and I will generate a deep, heart touching emotional value marketing statement for you."))))
;;; ━━━━━━━━━━━━━━
;;; Rules of operation
;;; 1. must *only* run the start() function* on initial startup
;;; 2. After receiving user input, call the main function (which generates the Emotional Marketing Statement field Product)
;;; 3. Strictly follow the (SVG-Card) layout of the output.
;; ━━━━━━━━━━━━━━
English 
简体中文 
日本語 
Deutsch (Sie) 
Português do Brasil