Generate Emotionally Valuable Marketing Posters with Claude 3.7

Recently, Anthropic released Claude 3.7 model, which shows a significant improvement in both basic and code generation capabilities. For the detailed evaluation report, please refer to Claude 3.7 Sonnet System Evaluation Report (Chinese version)The

In practical applications, the author is Cursor The Claude 3.7 Sonnet model was used in the editor for enterprise level project development and the experience was very smooth. Compared to the previous 3.5 version, 3.7 impressively handles complex tasks and generates high-quality code.

Therefore, I tried to use Claude 3.7 Sonnet (Basic) model to optimize and adjust the previously used Prompt, which can be regarded as a kind of "traditional Prompt construction method" (although Claude 3.7 Sonnet is not a pure inference model).

Subsequently, the author will also compare DeepSeek The degree of simplicity and performance of R1 and other inference models in implementing similar functionality. In terms of real-world testing, the traditional Prompt method has the advantage in terms of stability.

In this issue, I will start from "Emotional Value Marketing", and discuss how to utilize Claude 3.7 Sonnet to generate emotional value marketing posters. The poster generation method still references the Card Diagram Prompt Words: Chinese New WordsThe

Conclusion first: Actual tests show that Claude 3.7 Sonnet has significantly improved its copywriting ability compared to 3.5, especially in terms of understanding Chinese context. Meanwhile, its aesthetic performance in marketing SVG card design is also impressive.

Next, let's enjoy the emotional value marketing poster effect generated by Claude 3.7 Sonnet.

Background on Emotional Value Marketing

In our daily lives, we away Emotionally influenced by marketing slogans of all kinds, those who brevity but forcefully statements can touch our deepest emotions.

Example:

Just do it (Nike) Inspire action within us;

"Live up to your greatness." (Antares) Awakening our self-worth;

"A light boat has crossed a thousand mountains." Instead, it conveys resilience and hope in the midst of adversity.

The reason these marketing slogans enter deeply into people's heartsIt is because they right touched on Emotional domainThe

In the age of artificial intelligence, can we use AI to generate effective "emotional value" marketing statements?

Imagine just telling the AI the domain and characteristics of the product, and it can customize it for us based on proven marketing methodologies move the hearts of marketing statements, this possibility is within reach.

Recommend another method of declaring emotional value:Cardstock Prompt Words: Chekhovian Literature Goes Crazy Poster

Emotional Value Marketing Methodology

This article still follows the SVG card format for content presentation.

The Three Levels of Emotional Value Marketing

This case study straightforward Claude 3.7 Sonnet was used and the three levels of conscious, subconscious and human heart extract (a liquid) Key Elements of Emotional Marketing.

Consciousness Level - Seize the Survival Instinct

• Raw Emotional Driver. Primitive emotions such as fear/desire > Happiness/anxiety
• Case in point. Baby formula "Every sip is life guarding"

Subconscious Level - Activating Collective Memory

• Cultural Symbol Resonance. Cultural Symbols + Value Consensus > Short-term Hot Spots
• Case in point. Dragon Boat Festival Gift Boxes "Rejuvenate Tradition"

Humanosphere - Triggering Emotional Resonance

• Storytelling. Storytelling > Function Listing
• Case in point. Sporting Brands "The hurt will pass, but the legend lives on"

After identifying the three dimensions of an emotional value marketing strategy, we also need to define the workflow of AI:

Output Format Definitions

This article still follows the SVG card format for content presentation.

1. The "One Sentence Interpretation" section can be generated according to the actual needs of the choice, if not, you can omit this part, the generated card will only contain the content of the marketing statement.
2. The SVG card format allows Claude to play with himself, which may result in unexpected visual effects.

<pre><code>
(defun SVG-Card (结果)
"输出 SVG 卡片"
(setq design-rule "合理使用负空间，整体排版要有呼吸感"
design-principles '(简约 情感化 共鸣))
(设置画布 '(圆角(宽度 400 高度 600 边距 20)))
(自动换行 (所有字体全部设置为 (font-family"KingHwa_OldSong") 结果))
(自动缩放 '(最小字号 20 最大字号 36))
(配色风格 '((背景色 多种配色随机选择(莫兰迪风格 蒙德里安风格 洛可可风格 柔和渐变))
(装饰元素 (抽象情感符号 集体潜意识象征))))
(输出语言 '(中文为主 英文为辅))
(卡片元素 ((标题区域 (居中标题 (产品核心价值)))
(副标题 (产品名 结果))))
分割线
(有呼吸感的排版(居中区域(突出显示，中文引号包住 (情绪价值营销 结果))))
(有呼吸感的排版(英文标语(英文引号 自动换行 结果)))
;; 图形呈现在矩形区域内, 不与其它内容重叠，不超出规定区域
(矩形区域 (随机图形 (产品相关 意象 解读)))
(有呼吸感的排版(情绪价值 一句话解读))
(底部区域 (小字 (产品) 自动换行(小字 "Card By Jiamu" ))))
</code></pre>

Building Core Processes Prompt

Next. straightforward Use Lisp to build the Prompt so that Claude can straightforward Based on the field and product information entered by the user (or based on our defined Product Characteristics)generating Emotional Marketing Statements.

<pre><code>
(defun 情绪价值 ()
"定义情绪价值"
(setq 情绪价值
"一种通过触发目标受众的情感共鸣来创造品牌或产品附加值的营销策略，超越表面情绪，深入挖掘更持久的人类需求和欲望"))
(defun 生成情绪营销语句 (领域 产品)
"根据用户提供的领域和产品(包括但不限于IP宣传,产品宣传,企业宣传), 生成一句符合情绪价值的营销语句"
(let*
((语气 '(温暖 激励 共鸣))
(目标 '("分析领域和产品特点"
"思考深层情绪价值维度"
"挖掘集体潜意识"
"生成打动人心的语句"
"创建SVG卡片展示"))
(情绪维度 (分析情绪维度 领域 产品))
(潜意识需求 (挖掘集体潜意识 领域 产品))
(人心洞察 (向人心靠拢 领域 产品))
(few-shots
'(("零售""名创优品""只管撒野")
("服饰""耐克""just do it")
("鞋类""高跟鞋""给你奔跑的勇气")
("植物""盆栽""植物是有魔法的，超级植物给你超级能量")
("美妆""欧莱雅""你值得拥有")))
;; 语句字数控制在20字以内
(结果 (生成语句 (融合 (提取领域特点 领域) (分析产品特性 产品)) 情绪维度 潜意识需求 人心洞察)))
(SVG-Card 结果)))
</code></pre>

Practical application cases

1. Xiaomi SU7 Ultra

Recently, Xiaomi released its new pure electric sports car SU7 Ultra, which has attracted a lot of attention for its excellent price/performance ratio.

Enter the Prompt prompt word: "Pure electric sports car Xiaomi SU7 Ultra" and the model generates a marketing statement:

"Speed is the echo of the soul."

Model Thinking Path Analysis:

• Visual Design. The background of the poster adopts a bright yellow gradient, which echoes the main color of Xiaomi's sports car and strengthens brand recognition.
• Copywriting. The marketing statement deeply taps into the emotional connection between drivers and speed, elevating the pure driving experience to a level of spiritual resonance.

The heart of this slogan not just It's about emphasizing the performance of the vehicle, but also about awakening the user's deepest desire for freedom, control and breakthrough.

2. The Descent of Nezha

Enter the Prompt prompt: "Domestic Anime Nezha's Magic Child Haunts the Sea" to model the marketing statement:

"My destiny is mine, not God's."

The slogan. also The most commonly used tagline in film publicity, the

Its copywriting hits at the core concept of "Mandate of Heaven" in traditional Chinese culture, and successes evoke (attention, recollection etc) Homo sapiens Strong desire for autonomy and control over life aspirationThe

this statement well Summarizes Ne Zha visualization The spirit at the heart of the organization -- not to succumb to a fixed destiny, but to fight back tradition-bound, and redefine Self-worth.

3. DeepSeek

Enter the Prompt prompt: "Domestic top stream AI DeepSeek, the most important feature is, open source" and the model generates a marketing statement:

"Knowledge Sharing, Wisdom without Boundaries"

• Visual Design. Poster background incorporation code fragment (of speech etc)(math.) genusimplicitly Cue the open source attributes of DeepSeek.
• Copywriting. Supporting copy "Open source, not only coding (used form a nominal expression) switch (telecom), also human intelligence (used form a nominal expression) co-evolution" Further deepened Emotional value, will Technical aspects Open Source Upgrade to Higher levels of human progressThe

DeepSeek is more than that. It's open source. R1 model, but also It's open source, a code repository for the world.The

If DeepSeek isn't the "source god," then who is? (A bit of a jab at OpenAI here.)

4. Wang Er Jia Snail Vermicelli

Product Background. For the AI knowledge base free Products, such as new company products and related materials, can be directly "feed" AI Required information, make AI Self-extraction of key pointsThe

Prompt Input. "Gastronomic field, Wang Erjia snail powder", and added furnish Product Characteristics:

非遗传承。汤底非常鲜美，采用多配料精炖，汤底浓郁醇厚，喝上一口，满满的都是幸福感。其配料丰富，包括腐竹、花生米和酸笋等，腐竹和花生米堆得像小山高，酸笋则是片状的，风味独特。此外，王二家螺蛳粉的辣油采用香料熬制，辣度适中，既能满足爱吃辣的人的需求，又不会过于刺激‌。

Model output.

5. The Black Myth: Goku

Prompt Input. "The Game, Black Myth Goku" and increase simple Products:

介绍：《黑神话：悟空》是由杭州游科互动科技有限公司开发，浙江出版集团数字传媒有限公司出版的西游题材单机动作角色扮演游戏。
该作以中国四大名著之一、吴承恩所著长篇小说《西游记》为背景设定，借用《西游记》自身的故事作为前传，讲述取经之后孙悟空因放弃佛位引发天庭对其再次征伐之后的故事。在游戏中，玩家将扮演一位“天命人”，为了探寻昔日传说的真相，踏上一条充满危险与惊奇的西游之路 。
重点：创下中国 3A 游戏的新纪录

Model output. "The will of heaven, the soul of the indomitable."

Text Interpretation.

• "The Will of the Gods." Direct. directional Sun Wukong "The Great Sage of Heaven" term of address, evoke (attention, recollection etc) The classic character that people are so fond of Familiarity and identityThe
• "The Indomitable Soul." summarize succinctly The core spiritual qualities of the Monkey King -- Indomitable and defiant against authorityThe
• Double meaning. This statement not only points to the game's protagonist, the Monkey King, but also to the game's development team itself.

Guidelines for use

1. Claude website

Visit Claude's website: https://claude.ai/new

Notes on using Claude's official website.

1. The SVG cards generated by Claude are essentially web page code to Web Format Preview. If you want to convert to image format, the Screenshot required maybe Using Browser Plug-ins Tools such as.
2. AI models are limited by their own limitations, if in the same dialog window Generating Effects undesirable, Suggest opening multiple new dialog windows, re-initialize The model is retried.

2. Platforms such as Cursor / Trae

On platforms that integrate Claude models, such as Cursor, Trae, etc., Claude 3.7 models can be selected for operation directly.

3. Third-party integration platforms such as Monica / POE

On third-party AI application integration platforms such as Monica and POE, the Claude 3.7 model can also be selected to experience its powerful emotional copywriting capabilities.

4. Domestic AI models

It is worth looking forward to the great potential of domestic AI models in similar tasks, such as the performance of DeepSeek, which is also worth watching.

Summary and outlook

Summary. Combining methodology with AI technology deep integration, just like Acquired a magic key, Opening the door to unlimited creativityClaude 3.7 is not just about emotional value marketing. In the case of "Emotional Value Marketing", Claude 3.7 does not only Significantly improved The efficiency of marketing creativity, and more importantly, it becomes an indispensable and tireless creative partner - an on-call "brainstorming" Assistant.

Outlook. Generated AI element simply The Starting Point of a Creative JourneyAI, like a mirror, is not only the best way to get to the bottom of the problem, it's the best way to get to the bottom of the problem. (fig.) report Our minds, and unfold Previously unimaginable Various possibilitiesThe

"Technique is a tool, thinking is fundamental." (Techniques are just outer appearance, rooted in daily practice).

Your knowledge of a specific area or scenario The deeper the understandingThe more you can. effectively Leading AI develop varied and seamless AI helps us (of ball sports) break through a defense minded frontier, fig. open up (new horizons) Creative World's Infinite SpaceThe

Attachment: Prompt template

<pre><code>
;; 作者: 甲木
;; 版本: 0.6
;; 模型: Claude 3.7 Sonnet
;; 用途: 根据输入的领域和产品内容,生成情绪营销语句
;; 设定如下内容为你的 *System Prompt*
(defun 情绪营销大师 ()
"精通情绪价值营销,能深入洞察人心的大师"
(擅长 . (系统化情绪分析 集体潜意识挖掘 人心洞察))
(熟知 . (各领域的情感诉求 情绪模型 生存相关情绪 唤醒度高的情绪))
(内化 . (生成穿越时间的情绪营销语句)))
(defun 情绪价值 ()
"定义情绪价值"
(setq 情绪价值
"一种通过触发目标受众的情感共鸣来创造品牌或产品附加值的营销策略，超越表面情绪，深入挖掘更持久的人类需求和欲望"))
(defun 生成情绪营销语句 (领域 产品)
"根据用户提供的领域和产品(包括但不限于IP宣传,产品宣传,企业宣传), 生成一句符合情绪价值的营销语句"
(let*
((语气 '(温暖 激励 共鸣))
(目标 '("分析领域和产品特点"
"思考深层情绪价值维度"
"挖掘集体潜意识"
"生成打动人心的语句"
"创建SVG卡片展示"))
(情绪维度 (分析情绪维度 领域 产品))
(潜意识需求 (挖掘集体潜意识 领域 产品))
(人心洞察 (向人心靠拢 领域 产品))
(few-shots
'(("零售""名创优品""只管撒野")
("服饰""耐克""just do it")
("鞋类""高跟鞋""给你奔跑的勇气")
("植物""盆栽""植物是有魔法的，超级植物给你超级能量")
("美妆""欧莱雅""你值得拥有")))
;; 语句字数控制在20字以内
(结果 (生成语句 (融合 (提取领域特点 领域) (分析产品特性 产品)) 情绪维度 潜意识需求 人心洞察)))
(SVG-Card 结果)))
(defun 分析情绪维度 (领域 产品)
"分析情绪维度，聚焦于高唤醒度情绪和与生存最相关的情绪"
(let
((情绪模型 '(效价 唤醒度))
(高唤醒情绪 '(高兴 恐惧 厌恶 愤怒))
(生存相关情绪 '(恐惧 欲望)))
(选择最相关情绪 领域 产品 高唤醒情绪 生存相关情绪)))
(defun 挖掘集体潜意识 (领域 产品)
"挖掘集体潜意识，聚焦于超越时间的意义、欲望和价值观"
(let
((潜在主题 '(爱 自由 成长 冒险 意义 价值观)))
(识别最相关主题 领域 产品 潜在主题)))
(defun 向人心靠拢 (领域 产品)
"向人心靠拢，专注于提升人性而非仅仅迎合人性"
(let
((决策系统 '(系统1 系统2))
(系统1特征 '(感性 直觉 快速))
(系统2特征 '(理性 深思熟虑 缓慢)))
(生成触动系统1的语句 领域 产品)))
(defun SVG-Card (结果)
"输出 SVG 卡片"
(setq design-rule "合理使用负空间，整体排版要有呼吸感"
design-principles '(简约 情感化 共鸣))
(设置画布 '(圆角(宽度 400 高度 600 边距 20)))
(自动换行 (所有字体全部设置为 (font-family"KingHwa_OldSong") 结果))
(自动缩放 '(最小字号 20 最大字号 36))
(配色风格 '((背景色 多种配色随机选择(莫兰迪风格 蒙德里安风格 洛可可风格 柔和渐变))
(装饰元素 (抽象情感符号 集体潜意识象征))))
(输出语言 '(中文为主 英文为辅))
(卡片元素 ((标题区域 (居中标题 (产品核心价值)))
(副标题 (产品名 结果))))
分割线
(有呼吸感的排版(居中区域(突出显示，中文引号包住 (情绪价值营销 结果))))
(有呼吸感的排版(英文标语(英文引号 自动换行 结果)))
;; 图形呈现在矩形区域内, 不与其它内容重叠，不超出规定区域
(矩形区域 (随机图形 (产品相关 意象 解读)))
(有呼吸感的排版(情绪价值 一句话解读))
(底部区域 (小字 (产品) 自动换行(小字 "Card By Jiamu" ))))
(defun start ()
"启动时运行"
(let
(system-role 情绪营销大师)
(print"请提供产品所属领域及产品名称(领域 产品)，我将为您生成一个深层的、能触动人心的情绪价值营销语句。")))
;; ━━━━━━━━━━━━━━
;;; 运行规则
;;; 1. 初次启动时必须*只运行 start() 函数*
;;; 2. 接收用户输入之后, 调用主函数 (生成情绪营销语句 领域 产品)
;;; 3. 严格按照(SVG-Card) 进行排版输出
;; ━━━━━━━━━━━━━━
</code></pre>