ASEAN launches AI governance guidelines, but experts artificially still struggle to implement them.

The ASEAN Guidelines on Governance and Ethics of Artificial Intelligence (AI) sets out a number of national and regional level recommendations that can be used by governments to inform the responsible design, development and deployment of AI systems.

ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

The release of OpenAI's ChatGPT in November 2022 led to an instant spike in interest in AI, as the chatbot became instantly popular for its ability to generate responses similar to those of humans.

"Singapore was one of the first countries to release a national AI strategy," said Josephine Teo, Singapore's minister of communications and information, in 2019, adding that Singapore wants to "maximize the use of artificial intelligence." Singapore released a new National AI Strategy 2.0 in December last year.

Singapore leads the Asia-Pacific AI Readiness Index 2023 released by Salesforce, which assesses 12 countries. Other ASEAN member countries, such as Malaysia, Indonesia, Vietnam, the Philippines, and Thailand, placed lower in the rankings, in positions eight through twelve.

"The challenge for a region like ASEAN is that different countries in the region are at different stages of digital development. This means that countries are facing very different policy issues and thinking from very different perspectives," said Kenddrick Chan, senior policy analyst at the Tony Blair Institute for Global Change.

"Even on some of the basic regulations set to effectively manage AI risks, such as cybersecurity and personal data protection, countries have not agreed on the progress of implementation or the effectiveness of regulation," said Fong of the ASEAN Research Center.

In the ASEAN guide, country-level recommendations include developing AI talent, upgrading employee skills, and investing in AI research and development. Regional-level recommendations include the establishment of a working group to advance the recommendations and collect implementation cases.

The guide provides members with case studies of Asian companies and public sectors that have implemented AI governance measures in AI design, development and deployment, such as Gojek and Singapore's Smart Nation Group.

"It is clear that the private sector will play a crucial role in AI governance. Therefore, the government should seek mechanisms to promote public-private partnerships, both at the national and regional levels," Chen said.

"This will mean that we will have better policy development, implementation and regulation. So the ASEAN AI guidelines are a good start, but as the AI field continues to evolve, the guidelines and regulations will have to be updated as well," Chan said.