Tofu: the automated content generation platform that boosts B2B marketing efficiency

General Introduction

Tofu is an intelligent platform designed for B2B (business-to-business) marketing teams, dedicated to helping marketers quickly generate personalized multichannel content through automation technology and artificial intelligence. It automatically integrates corporate brand information, target market and user profile data to generate diverse marketing materials including emails, landing pages, white papers, sales presentations and advertisements.Tofu's core strengths are in improving marketing efficiency, such as shortening campaign cycle time and increasing email open rates, as well as supporting content reuse and performance analytics, which allow teams to achieve higher outputs at a lower cost. higher output at lower cost. The platform is suitable for a variety of marketing scenarios, such as account-based marketing (ABM), lead nurturing, campaign promotion and cross-selling, and is favored by enterprise marketing teams. Currently operated by a startup based in San Mateo, USA, Tofu has secured a seed round of funding and is rapidly expanding its market presence.

Function List

• Personalized Content Generation: Quickly generate customized marketing materials, including emails, web pages and ad copy, based on corporate branding and target customer needs.
• Multi-channel campaign support: Support content production for a wide range of marketing activities such as ABM, lead nurturing, event promotion, external outreach and cross-selling.
• Automated workflows: Automate repetitive tasks, such as content distribution and campaign management, to improve team efficiency.
• Content reuse and optimization: Transform existing content into multiple formats (e.g., blogs to social media posts) and continuously optimize the results through AI.
• performance analysis: Provide cross-channel content and campaign effectiveness data to help users understand which strategies are more effective.
• Brand Information Integration: Automatically import and update corporate branding, messaging and target industry data to ensure content consistency.

Using Help

How to get started with the Tofu platform

Tofu is a cloud-based online platform that does not require downloading or installing software, users can simply visit https://www.tofuhq.com/即可开始使用 via a browser. Below are specific instructions on how to use the program and operate its features:

Register & Login

1. Visit the official website: Open your browser and enter the URL https://www.tofuhq.com/ to go to the Tofu homepage.
2. Create an account: Click on the "Sign Up" or "Get Started" button in the upper right corner of the page (the name of the button may change as the page is updated).
3. Fill in the information: Enter your e-mail address, company name and password to complete the registration. In some cases it may be necessary to verify your e-mail address, check your inbox and click on the verification link.
4. Login system: Once registration is complete, log in on the homepage using your email and password to access the Tofu dashboard.

Setting up branding and targeting information

On first use, Tofu guides users through the process of entering basic information to ensure that the content generated matches the needs of the organization:

• Brand Information Entry: In the "Settings" or "Brand Profile" module of the dashboard, enter the company name, brand tone (e.g., professional, approachable) and core information (e.g., product profile, mission and vision).
• Target Customer SettingClick on the "Personas" or "Target Accounts" option to add a profile of your target customers, including industry type (e.g., tech, finance), company size, and pain point needs (e.g., increase conversions, reduce costs).
• data synchronization: If there is an existing CRM (e.g. Salesforce) or an existing content library, you can choose to import the data and the platform will automatically analyze and integrate it.

Generate personalized content

Tofu's core function is to generate marketing materials quickly, here's how to do it:

1. Select Marketing Scenarios: Select the desired campaign type in the dashboard, e.g. "ABM" or "Nurture Campaigns".
2. input requirement: Follow the prompts to enter specific requirements such as target audience (IT decision makers), content type (body of the email), word limit and tone of voice style.
3. Generate contentTofu will generate the first draft in seconds to minutes by clicking the "Generate" button. The result will be displayed on the page with real-time preview support.
4. Edits and adjustmentsIf you are not satisfied with the content, you can modify it manually or click "Regenerate" to re-generate it. You can also choose "Tone Adjustment" to adjust the tone.
5. Exported Uses: When you are satisfied, click the "Download" or "Export" button to save the content as Word, PDF format, or directly synchronized to the mail tool (such as Mailchimp).

Automated workflow setup

Tofu supports automation of repetitive tasks to improve efficiency:

• Creating Workflows: In the "Workflows" module, click "New Workflow" and select the type of task (e.g., emailing, content distribution).
• Setting Trigger ConditionsFor example, "send a welcome email when a new lead joins", or "push follow-up content after event registration".
• Operation and Monitoring: Once saved, the workflow will run automatically and the status can be viewed in the Dashboard.

Content reuse and optimization

• Reusing existing materialUpload existing content (e.g., white papers) in the Content Library, select Repurpose, and Tofu will turn it into a social post or email version.
• Effectiveness Analysis: Review content performance data (e.g., email open rates, click-through rates) on the Analytics page and optimize the next round of content based on the recommendations.

Performance Analysis and Improvement

• View Data: Go to the "Analytics" module to see the results of your campaign in graphical form, including conversions and engagement.
• Get AdviceTofu will provide optimization suggestions based on the data, such as "shorten email headers to increase open rates".
• Iterative improvement: Adjust content or strategy based on recommendations, regenerate and test.

Tips for use

• Make good use of templates: Tofu provides a variety of pre-set templates (e.g. event invitation emails) that can be directly applied and adjusted to save time.
• Small batch testing: For initial use, it is recommended to generate content for a small number of customers and verify the effectiveness before applying it on a large scale.
• Regularly updated data: Review and update brand messaging and customer profiles on a monthly basis to ensure content is always relevant.

Featured Functions

Personalized Content Generation

Tofu's AI is capable of generating highly matched content based on inputted customer pain points and value propositions. For example, enter "Target customer: SMB IT manager; Pain point: limited budget; Value proposition: reduce 30% cost" and Tofu will generate an email emphasizing how to solve IT problems at low cost. Users simply fill in these fields in the generation interface and get the complete copy in seconds.

multichannel support

Whether it's an email, landing page or advertisement, Tofu can generate them all in one place. For example, if you choose "Webinar Promotion", the platform will simultaneously output invitation emails, registration page copy and social media posts, which can be distributed directly to the corresponding channels.

performance analysis

The analysis page will show detailed data, for example, the open rate of an email is 35%, click rate is 10%, and prompts "the industry average open rate is 20%, excellent performance". Users can decide whether to reuse the content accordingly.

caveat

• network requirement: Tofu is an online platform and requires a stable internet connection.
• Rights Management: When used by a team, it is recommended to assign roles (e.g., editor, reviewer) to different members to avoid misuse.
• data security: Make sure you have read Tofu's Privacy Policy before uploading sensitive information.

With these steps, users can quickly get started with Tofu and efficiently accomplish B2B marketing tasks.