Strella: a tool for professional interviews and deep insights with AI

General Introduction

Strella is an online tool that uses AI to help teams do professional interviews and quickly dig out what customers are really thinking. It simulates one-on-one interviews with AI and delivers deep insights in hours, saving time and effort over traditional methods.Founded by Lydia Hylton and Priya Krishnan, Strella received a $4 million investment in October 2024 from Decibel Ventures and Unusual Ventures. Upgraded to Insights 2.0 in March 2025, it added automated notes and smart chat. Now companies like Duolingo and Ritual use it for specialized research. No software to install, just open a web page and use it.

Function List

• AI Professional Interviews: The AI asks questions like an expert and goes deeper based on the answers.
• Deep Insight Analytics: Key messages and conclusions were compiled immediately after the interviews.
• Automatic notes and videos: Generate interview transcripts and highlight clips for the team to see.
• Smart Chat Check Insights: Ask directly for program data and get quick answers and videos.
• Mood and thematic analysis: Look at the client's emotions on each question and look for important topics.
• Customizing interview questions: Write your own questions and add pictures or videos.
• Global Professional Recruitment: Pick the right respondents from 3 million users.
• Multilingual interviews: The AI asks questions in different languages and the results are translated for you.

Using Help

Strella is a web tool that doesn't need to be downloaded and works directly from your browser. Here are the exact steps to help you get started easily, do professional interviews and take insights.

Registration and Login

1. Tap "Try for free" or "Book a demo".
2. Enter your email address and information and you will receive a confirmation email.
3. Just click the link in the email and set a password.
4. Log in with your email and password and go to the main page.

Creating an Interview Program

1. After logging in, click "New Project".
2. Give it a name, like "In-Depth Product Feedback".
3. Select respondents:
   • Choose from Strella's pool of 3 million users to find a professional match.
   • Or use your own client's email.
4. Tap "Next" to start writing the interview questions.

Design Professional Issues

1. In the "Interview Guide", choose a template or write your own.
   • For example, "Where do you think this feature could be better?" .
2. Add test content:
   • Tap "Embed Stimuli" to put up a website, prototype or video.
   • Like putting up a design and asking, "Does this work?" .
3. Once the problem is solved, click "Launch" to start.

Running Professional Interviews

1. Tap "Go" and the AI goes and finds someone to interview.
   • It schedules itself and is ready to run.
   • Users can answer from their cell phones or computers.
2. AI asks like an expert:
   • For example, if the customer says, "It's a little hard," the AI will ask, "What exactly is hard?" .
   • It also records the screen to see how they use it.
3. See the progress in the "Dashboard".

Get in-depth insights

1. After the interview, click "Results" to see the analysis.
   • There are summaries, charts and original client statements.
2. Dig for insights with new features:
   • automated note-taking: In "Sessions" to see the focus of the AI notes, can be changed and added.
   • Intelligent Chat: Ask "What do customers care about most?" in Explorer. , out of text and video.
   • emotional analysis: In "Analysis" look at the mood of each issue, such as the level of satisfaction.
   • Highlight VideoTap "Instant Clips" for 10-15 second insight clips.
3. There are old interviews?
   • Upload a recording to "Upload" and AI will analyze it for you.

Share with the team

1. Tap "Share" to send the insight to a colleague.
2. Plus the team:
   • Enter the e-mail address in "Team" and assign the privileges.
3. The data is stored in the "Research Repository" and can be accessed at any time.

tip

• Be specific, 5-8 questions are best.
• The network has to be stable or the recording will get stuck.
• Want to try the new version? Email and use code PH50OFF for half off the first month.

What's great about Strella is that it's professional and fast. the AI helps you ask deep questions and know what the client really thinks in a couple of hours, saving you the time of searching for an expert. It is suitable for teams who want to do professional research.

application scenario

1. In-depth product improvements
   • Want to know about product problems? Strella interviews a few people and the AI digs up specific comments to help you change it for the better.
2. Overseas Customer Insights
   • Enter a new market, use AI to ask in the local language, translate and give you critical feedback.
3. Service Satisfaction Study
   • Ask customers what they think of the service, and AI analyzes the sentiment and tells you where you have to adjust.

QA

1. What does Strella do?
   • Do professional interviews with AI to help you quickly dig into your customers' deep thoughts.
2. How is it different from a manual interview?
   • AI is faster, can ask many people at once, and automatically organizes insights.
3. Is it safe?
   • Secure, data encryption, email if you want to delete .
4. What's the charge?
   • Charge by how much you use, sign up to be able to see details, and discounts for new users.