Kraftful: AI Automatically Collects and Analyzes Multi-Channel User Feedback

General Introduction

Kraftful is an intelligent platform for product teams to quickly analyze and organize user feedback from multiple channels, such as app store reviews, customer service work orders, and user interview transcripts, using artificial intelligence technology. Kraftful not only extracts key requirements and pain points, but also generates actionable recommendations for product improvement, helping product managers and development teams to enhance the user experience.Kraftful supports seamless integration with tools such as Jira and Slack to streamline workflows, and has been adopted by Google, Meta and other well-known companies, saving over 45,000 product teams more than a quarter of a million hours of manual analysis time. The platform focuses on data privacy and is SOC-compliant. With a focus on data privacy and compliance with SOC 2 and GDPR, the platform is suitable for teams ranging from startups to large organizations.

Function List

• AI-driven feedback analyticsAutomatically aggregates and analyzes feedback from more than 30 sources, including app stores, customer service work orders, user call logs, and more, to generate clear insight reports.
• Intelligent User Interviews: Conduct personalized user interviews through AI, dynamically adjusting questions based on user responses to improve feedback quality.
• Automatic generation of questionnaires: Quickly create multilingual questionnaires based on historical feedback or assigned topics and translate the results into the team's common language.
• Product Requirements Document (PRD) generationDetailed requirements documentation is automatically generated based on the results of the analysis, with support for exporting to Jira or Linear.
• Insight Trend Tracking: Monitor trends in user feedback over time and identify high-frequency problems and needs.
• Teamwork support: Synchronize analytics and user stories directly to tools like Slack, Jira, and more for easy team collaboration.
• Competitor Analysis: Analyze user reviews of competing apps to extract their strengths and weaknesses and provide reference for product optimization.

Using Help

How to get started with Kraftful

Kraftful is a web-based tool that requires no additional software installation and can be used by simply visiting https://www.kraftful.com/ through your browser. Below are the steps to do so:

Register & Login

1. Visit the official website: Open your browser and enter the URL https://www.kraftful.com/ to go to the Kraftful homepage.
2. Create an account::
   • Click the "Try for Free" button in the upper right corner of the homepage.
   • Enter your email address, name, and set a password.
   • Click "Sign Up" and a verification email will be sent to your email address.
   • Open your email and click on the link in the email to complete the verification.
3. Log in to your account::
   • After successful verification, return to the Kraftful website and click "Log In".
   • Enter the email and password you used to register and click "Submit" to access the dashboard.

Main interface overview

Once logged in, you'll see a simple dashboard with a navigation bar on the left that includes Feedback Analysis, Surveys, Interviews and Projects. Interviews" and "Projects". The right-hand side is the main workspace, displaying the results of the analysis or the interface.

Main function operation flow

1. AI-driven feedback analysis

use: Quickly organize and interpret user feedback to identify core needs and issues.
procedure::

• Import data::
  1. Click on "Feedback Analysis" in the left navigation bar.
  2. Click "Add Data Source" and select the type of source, such as "App Store Reviews", "Support Tickets" or "Call Transcripts".
  3. Follow the prompts to enter an API key or upload a file (CSV, TXT, etc. supported).
• operational analysis::
  1. Once the data has been imported, click "Analyze Now".
  2. Wait a few seconds and the system will generate a report with Top Issues, Feature Requests and Sentiment Analyses.
• View Results::
  • On the report page, the results can be refined with filters (e.g., timeframe, source of feedback).
  • Click on specific entries to see the original detailed feedback and AI interpretation.
• Export Insights::
  • Click "Export" and choose to export to PDF or synchronize to Jira.

Tips: When using it for the first time, it is recommended to import a small amount of data from a single source to test it and make sure the format is correct before importing it in bulk.

2. Intelligent user interviews

use: Collect in-depth user feedback through AI simulated human interviews.
procedure::

• Create an Interview::
  1. Select "Interviews" in the navigation bar.
  2. Click on "New Interview" and enter a topic for the interview (e.g. "Satisfaction with new features").
  3. Set the initial question (e.g. "What do you think of the current version of the search function?") .
• Send to user::
  1. Click on "Generate Link" to copy the interview link.
  2. Send it to your target audience via email or social media.
• Analysis of results::
  • After the user answers, the AI dynamically generates follow-up questions based on the answers.
  • View all responses and AI summaries on the Results page.

Tips: Ensure that initial questions are succinct and avoid leading language.

3. Automatic generation of questionnaires

use: Quickly create multilingual questionnaires to collect targeted feedback.
procedure::

• Generate a questionnaire::
  1. Click on "Surveys" in the navigation bar.
  2. Select "Create from Feedback" or "Create from Topic".
  3. Enter a topic or select History Feedback and click "Generate".
• Customized settings::
  • Adjust the order of questions on the edit page and add the brand logo.
  • Select the target language (e.g. Chinese, English) and the system will automatically translate.
• Distribution and analysis::
  1. Click on "Publish" for a link to the questionnaire.
  2. After collecting responses, view the data and trend graphs in Results.

Tips: Check the response rate regularly and shorten the length of the questionnaire if it is low.

4. Product Requirements Document (PRD) generation

use: Translate user feedback into development tasks.
procedure::

• Generate PRD::
  1. On the "Projects" screen, click "New PRD".
  2. Select the feedback entries that need to be converted into requirements and click "Generate PRD".
  3. The system automatically generates a document containing background, objectives and acceptance criteria.
• Synchronization to tools::
  • Click "Sync to Jira" or "Sync to Linear" and enter your account information to complete the synchronization.
• manual adjustment::
  • Content can be modified in edit mode to ensure it meets the team's needs.

Tips: Check field mappings before synchronization to ensure accurate task assignment.

Featured Functions

Competitor Analysis

• workflow::
  1. In "Feedback Analysis", select "Competitor Insights".
  2. Enter a competitor's name (e.g. TikTok) and click "Analyze".
  3. View the generated reports, including user requirements and common complaints for competing products.
• application scenario: Used for benchmarking to find out the room for improvement of your own products.

Insight Trend Tracking

• workflow::
  1. Select "Trends" in the dashboard.
  2. Set the time range (e.g., last 3 months).
  3. Check out the charts and keyword clouds to see how demand is changing.
• application scenario: Suitable for optimizing product direction over time.

caveat

• data privacy: Kraftful is not used for training models and all data is stored encrypted and GDPR compliant.
• Trial & Subscription: The free version has limited functionality and it is recommended that you choose either the Pro or Team plan depending on the size of your team after the trial.
• Technical Support: Problems can be emailed to info@kraftful.com and response time is usually within 24 hours.

With these steps, you can quickly get started with Kraftful and leverage its AI capabilities to optimize your product development process!